Vietnam – Channel Factory, a global brand platform for YouTube, is strengthening its presence in the APAC region, with the opening of a dedicated office in Vietnam. Said expansion show’s the company’s dedication to strengthening their commercial strategy and making expenditures in the area.
The newly established office in Vietnam will be managed by country manager Khanh Ngo, whose responsibility is to serve media agencies and direct brand clients by providing targeting, brand appropriateness tactics, and campaign optimization solutions.
Ngo, who has a decade of experience collaborating with media agencies across the APAC region, leads the team alongside Hoang Luong as sales manager, Van Tran as client partner, and Duyen Thao as account manager.
Speaking about the newly established office in Vietnam, Khanh Ngo, country manager of Channel Factory, expressed, “I’m thrilled to play a pivotal role in setting the foundation for Channel Factory in Vietnam. With an already distinguished roster of global clients, the opportunity to deliver localised brand suitability strategies directly to agencies and brands allows us to deepen our existing partnerships and, over time, expand our esteemed client portfolio even further.”
Meanwhile, Kevin Wong, VP, APAC of Channel Factory, commented on the launch, “Local market experience and support is imperative for what we do for our clients. The establishment of our office in Vietnam serves as a vital step in solidifying our position, providing us with a distinct competitive advantage in the region.”
He added, “We are incredibly fortunate to have already cultivated extensive expertise in the area through our teams in Australia, Singapore, India, and the Philippines, and view the Vietnam office as a natural progression in this ongoing evolution.”
Wong also expressed, “This is an exciting time for Channel Factory as we continue to expand across markets and support our clients with contextual and suitability solutions that protect brand reputation and ensure businesses are adhering to the recent changes to government regulations around misleading and unethical advertising practices.”
Long Pham, managing director of Dentsu iProspect Vietnam, remarked on the expansion, “We are excited about Channel Factory’s expansion into Vietnam, as we believe it will greatly enhance our ability to deliver exceptional brand suitability and contextual targeting strategies to our clients in the region.”
“Our partnership with Channel Factory, not only represents our commitment to stay at the forefront of industry innovation and provide our clients with the best solutions for their advertising needs, but also maximise ROI in this dynamic market,” Pham said.
