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Category: Marketing

GO Communications to manage PR of  the 26th World Congress on Innovation and Technology
GO Communications to manage PR of the 26th World Congress on Innovation and Technology
Posted on September 13, 2022
by MARKETECH APAC
GO Communications has been recently appointed to manage PR and Communications duties for the 26th World Congress on Innovation and Technology (WCIT 2022), which will take place from 13 to 15 September at the Setia SPICE Convention Centre in Penang. 
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Bybit launches special pillow to prompt quality sleep amongst traders
Bybit launches special pillow to prompt quality sleep amongst traders
Posted on September 13, 2022
by Teddy Cambosa
The Bybit campaign, conceptualised by TBWA\Group Singapore, focuses on the fact that due to the decentralised nature of cryptocurrencies, the markets are not managed by any authority in any specific time zone.
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Manulife-Hong-Kong-HyounJoo-Choe
Manulife elevates HyounJoo Choe as new chief customer officer for Hong Kong, Macau
Posted on September 13, 2022
by Jean Cabico
She will also play a pivotal role in driving Manulife Hong Kong’s branding and corporate social responsibility efforts.
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Edelman Indonesia appoints Melvin Goo as new chief operating officer
Edelman Indonesia appoints Melvin Goo as new chief operating officer
Posted on September 13, 2022
by Teddy Cambosa
Through the new appointment, Goo will drive the next chapter of the firm’s growth in Indonesia, and realise Edelman’s ambitions of delivering integrated marketing communications.
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Why content production in APAC needs more agility
Why content production in APAC needs more agility
Posted on September 12, 2022
by MARKETECH APAC
In today's lightning-paced environment where content could become immediately obsolete, the agility in content production requires brands to be agile-minded in their processes.
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Petronas-new-spot-366
PETRONAS pays tribute to the importance of sports amongst Malaysians in new spot of its ‘366’ drama series
Posted on September 12, 2022
by Jean Cabico
This new episode of PETRONAS' '366' drama series pays tribute to sports and its importance in the lives of Malaysians.
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Fernando Zobel de Ayala resigns from all business positions at Ayala Group
Fernando Zobel de Ayala resigns from all business positions at Ayala Group
Posted on September 12, 2022
by Teddy Cambosa
Zobel rendered his resignation over medical concerns, and said he will be focusing on his recovery.
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Bastion-Films-rebrands-as-Bastion-Make
Bastion’s production house Bastion Films rebrands as Bastion Make
Posted on September 12, 2022
by Jean Cabico
This is to reflect its expanded production capabilities, including an in-house production studio with more than 30 on-site craft specialists.
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The-Works-Julie-Dormand-MD
The Works appoints Julie Dormand as its first-ever MD
Posted on September 12, 2022
by Jean Cabico
She will be overseeing the agency’s key business planning initiatives, commercials, people & culture, growth, and general management.
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Flipkart’s new campaign reinforces the value and versatility offered by SuperCoins
Flipkart’s new campaign reinforces the value and versatility offered by SuperCoins
Posted on September 9, 2022
by Teddy Cambosa
The campaign simplifies the concept of SuperCoins rewards and highlights its use across partner platforms - Myntra and Cleartrip, and many more brands across various categories.
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