Category: Marketing
Mumbai, India – Cosmetics brand L’Oreal Paris empowers women to define their self-worth in its latest ‘I’m Worth It’ campaign with McCann India. Starring Bollywood actress Alia Bhatt, the film campaign persuades women to ignore societal standards that hinder them from their aspirations. The campaign...
Mobile shopping is the preferred choice for consumers across Asia Pacific, yet many brands and retailers are failing to keep up, resulting in frustration with the user experience, according to a recent report by VML.
Thailand – Centara Hotels and Resorts in Thailand has launched its brand refresh as Centara Life with the aim of highlighting its guest-friendly identity. The new brand identity ‘Elevate the Essentials’ comes with flexible and unique services for travellers. With flexibility at the center of new offerings,...
The move represents an important step forward in Mondelēz’s strategy to accelerate growth in the cakes and pastries category – a core focus for the company, alongside chocolate and biscuits.
For this new phase, AIC aims to tackles ageist stereotypes head-on by producing a comprehensive digital photo repository that celebrates seniors in their true light—active, engaged, and diverse.
FCM Travel Asia, a travel management company, has appointed Gursheel Dhillon as its new head of marketing, recognising her pivotal contributions to the company’s growth and success across key Asian markets.
In his previous role, Roda led the GrabCar business for over six years. Under his leadership, Grab expanded its reach from 8 cities to over 200 cities in the Philippines since 2018, making Grab’s services accessible to millions more Filipinos.
The Hong Kong and Shanghai Banking Corporation Limited (HSBC) has launched its latest #OpenToArt initiative in conjunction with the M+ Special Exhibition, "Guo Pei: Fashioning Imagination," aiming to transform Hong Kong into a vibrant hub for art, couture, and fashion.
Formats include portraits, styled letters to their younger selves, and 30-second videos that are an ode to living well in our city. A high-profile launch event will take place in late October.
Australia – Telecommunications company Telstra has launched its new brand platform ‘wherever we go’ alongside a new campaign with advertising agencies Bear Meets Eagle On Fire and +61. The launch is an effort to shift its brand image from being corporate to playful and contemporary. The brand refresh...
