Category: Marketing
Kuala Lumpur, Malaysia — JYY Group has officially launched MyTreasure, its first National Gifting & Wellness Experiential Hub at Kuala Lumpur International Airport Terminal 2 (KLIA Terminal 2), creating a new platform to showcase Malaysian brands, culture and wellness experiences to international...
![[Creative Work] Club Med Documentary](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Club-Med-Documentary.jpg)
Singapore – Club Med is giving travellers a rare glimpse behind the scenes of its global operations with the launch of Dream Makers – Creators of Happiness, a four-part documentary series that explores the people, decisions and innovation behind its premium all-inclusive holiday experiences. Produced...
Hong Kong – The Hong Kong government has reiterated its preference for industry self-regulation and targeted enforcement measures to manage unsolicited marketing calls, while pledging to monitor the growing use of artificial intelligence (AI) in telemarketing activities. The position was outlined by...
Kuala Lumpur, Malaysia — Cagamas Berhad, through its sister company Cagamas SRP Berhad, has launched the Cagamas First Home Campaign, a new initiative designed to encourage first-time home ownership while raising awareness of its mortgage guarantee schemes across Malaysia. More than a promotional initiative,...
![[Creator Economy] Subway x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Creator-Economy-Subway-x-FIFA.jpg)
Singapore – Subway Singapore has found a way to join the world’s biggest football conversation without appearing on the pitch, launching a real-time campaign that transforms one of the sport’s most familiar moments into a reward for fans. Created alongside Publicis Groupe Singapore’s...
Jakarta, Indonesia — Wonderlab has officially opened its doors in Jakarta, introducing what Future Creative Network calls Indonesia’s first immersive play destination designed to combine physical activity, technology, and interactive learning for children and pre-teens. Located at Senayan City, the new...
Kuala Lumpur, Malaysia —Domino’s Pizza Malaysia is the mastermind behind the viral ERA FM on-air ‘mishap’ and various social media stunts to launch its new brand platform, ‘Unbox Your Cravings,’ in one of its biggest integrated marketing campaigns to date. The campaign marks a new chapter for the 29-year-old...
![[Report] Criteo x Ecommerce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Criteo-x-Ecommerce.jpg)
Singapore – Singapore consumers are setting the pace for the next phase of e-commerce in Asia-Pacific, with relevance, reliability and convenience overtaking novelty as the biggest drivers of online shopping decisions, according to new research from Criteo. Findings from Criteo’s Spark of Discovery...
Australia — Australian fashion label HENNE has appointed Jaywing as its performance agency partner, with sister agency The Social CliQ also joining to lead its social media creative strategy following a competitive pitch. Founded in 2019 by Nadia Bartel, Michelle Ring and Laura Broque, HENNE has built...
Malaysia – Malaysia’s marketing landscape is at an inflection point. With AI accelerating the pace of campaign planning and execution, consumers raising the bar on brand relevance and transparency, and a digitally connected, culturally diverse population demanding experiences that feel both personalised...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)