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Category: Marketing

Converge shifts from telco to techco; unveils significant brand refresh
Converge shifts from telco to techco; unveils significant brand refresh
Posted on July 16, 2025
by Fatima Baduria
Converge ICT Solutions is shifting from a telecommunications provider to a technology company.
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Honda, Dentsu Thailand promote road safety for children in latest campaign
Honda, Dentsu Thailand promote road safety for children in latest campaign
Posted on July 16, 2025
by Fatima Baduria
Honda and Dentsu Thailand are advocating for children’s safety on the road through their latest campaign launch.
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PepsiCo, Leo Indonesia bring mischief back for Cheetos’ comeback to Indonesia
PepsiCo, Leo Indonesia bring mischief back for Cheetos’ comeback to Indonesia
Posted on July 16, 2025
by Teddy Cambosa
To mark the return, PepsiCo and Leo Indonesia have released a horror-comedy (hor-com) themed ad titled 'Mischief: It’s a Family Thing'. The short film plays on Indonesians’ love for horror movies but with a humorous twist. 
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WPP appoints Baiju Shah as global CEO of AKQA
WPP appoints Baiju Shah as global CEO of AKQA
Posted on July 16, 2025
by Teddy Cambosa
His appointment comes at a time when brands are looking to harness rapid cultural change and emerging technologies like generative AI to stay competitive.
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Allison Worldwide appoints Kelvyn Foo as general manager of its Singapore office
Allison Worldwide appoints Kelvyn Foo as general manager of its Singapore office
Posted on July 15, 2025
by Fatima Baduria
Allison Worldwide, a global communications agency under Stagwell, has appointed Kelvyn Foo as its general manager for Singapore.
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IPG Health promotes Pierre Loo to ECD role for APAC
IPG Health promotes Pierre Loo to ECD role for APAC
Posted on July 15, 2025
by Teddy Cambosa
In his expanded role, he will oversee more than 50 creatives across China and Japan, focusing on delivering human-centered, effective healthcare communications.
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Sprite cools up summer across SEA with refreshing experiences through global campaign
Sprite cools up summer across SEA with refreshing experiences through global campaign
Posted on July 15, 2025
by Fatima Baduria
Soft drink brand Sprite is cooling up the summer across Southeast Asia (SEA) through a lineup of refreshing experiences.
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From attention to action: Meetsocial’s Kai Xin Lee on culturally intelligent conversion strategies
From attention to action: Meetsocial’s Kai Xin Lee on culturally intelligent conversion strategies
Posted on July 15, 2025
by Fatima Baduria
In MARKETECH APAC's exclusive interview with Kai Xin Lee, Managing Director at Meetsocial, she outlines how her team fuses local insights and performance marketing, helping major brands navigate the cultural landscape of Southeast Asia.
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Agency Leadership Decoded: HAVAS Ortega’s Jos Ortega on converging creativity, strategy for meaningful initiatives
Agency Leadership Decoded: HAVAS Ortega’s Jos Ortega on converging creativity, strategy for meaningful initiatives
Posted on July 14, 2025
by Fatima Baduria
In MARKETECH APAC’s latest Agency Leadership Decoded series, Jos Ortega, chairman and CEO at Havas Ortega, shares how he leads the team towards its ambitions for people, both within and outside the agency.
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Google Play advocates for safe online gaming in latest campaign via DDB Group Singapore
Google Play advocates for safe online gaming in latest campaign via DDB Group Singapore
Posted on July 14, 2025
by Fatima Baduria
Google Play is championing safety in online gaming through its campaign in collaboration with DDB Group Singapore.
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