Marketing

Wippli Australia names Publio Lorenzo as acting chief financial officer

Jean Cabico | Jul 29, 2021-3

Former HBO executive Publio Lorenzo steps into the role of acting chief financial officer at Wippli Australia.

The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC

Shaina Teope | Jul 27, 2021-3

Biswas will be leading the company’s analytics and insights for four operating units in the APAC region. 

Hyundai Tucson says ‘future wants its car back’ in latest campaign

Jean Cabico | Jul 27, 2021-3

Hyundai Tucson has tapped Innocean Australia to launch a new campaign, which aims to bring Aussies closer to “tomorrow’s car.”

RICE appoints Raymond Lau as SG account director

Teddy Cambosa | Jul 26, 2021-3

Lau joins as the new account director for Singapore at RICE Comms, following various communication stints in APAC.

WATCH: Korea’s first-ever virtual influencer comes to life, thanks to this insurance company’s campaign

Jean Cabico | Jul 26, 2021-3

The campaign by insurance firm Shinhan Life aims to target the Gen MZs by debuting 'Rozy' – the country's virtual human.

myTukar, Malaysia’s used car trading platform, elevates Jeffrey Ong to CEO

Jean Cabico | Jul 26, 2021-3

Jeffrfey Ong's appointment comes after former CEO Feng Hansen's promotion, who will now be assuming the chairman role of myTukar.

China’s mobile-first ad platform Nativex revamps mobile marketing initiative, ‘XploreChina’

Jean Cabico | Jul 26, 2021-3

China’s mobile-first ad platform Nativex has unveiled its revamped ‘XploreChina’ initiative – a one-stop mobile marketing solution.

APAC consumers more likely to buy from ‘purposeful’ brands 7.9 times more

Teddy Cambosa | Jul 26, 2021-3

Data from Zeno Group shows that consumer behavior in APAC leans towards brands having a purpose-driven strategy.

Kingdom Digital’s Rockstar Digital debuts with maiden account, telco TIME dotCom

Jean Cabico | Jul 23, 2021-3

TIME dotcom has tapped Digital Kingdom's media subsidiary Rockstar Digital to be its social media agency of record.

HubSpot’s World Certification Week for this year to empower indigenous people through education

Teddy Cambosa | Jul 23, 2021-3

For this World Certification Week, HubSpot aims to empower education among the Australian indigenous people group.