CHEP Network names Nick Jia as executive director of marketing technology

Shaina Teope | May 24, 2023-3

Jia’s new role will see him supporting the growth of the marketing technology function at CHEP.

It’s Friday tapped as creative agency of record for global HR tech ELMO

Shaina Teope | May 23, 2023-3

ELMO Software is a cloud-based solution that helps thousands of organisations across Australia, New Zealand, and the United Kingdom to effectively manage their people, process, and pay.

Ogilvy Network ANZ launches TK.Lab to help brands harness the power of TikTok

Shaina Teope | May 23, 2023-3

TK.Lab is a centralised and end-to-end specialist capability that aims to help brands deliver impact and reach new audiences on TikTok. 

Youth-focused news site Mothership inks tie-up with recommendation platform Outbrain

Shaina Teope | May 23, 2023-3

The partnership will see Outbrain’s AI-driven customisation featured on the digital publisher’s website.

Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’

Shaina Teope | May 22, 2023-3

Peroni has renamed the cinema house as 'House of PERONI' and rebranded the 183 seat covers with special design.

Financial services ANZ uses screensavers to remind vulnerable loved ones about financial scams

Teddy Cambosa | May 22, 2023-3

Launching just in time for Mother’s Day, the programme calls on New Zealanders to take photos of their children holding up a sign with banking safely tips, before adding the photo to their grandparent’s devices as its wallpaper.

Johnnie Walker launches ‘Walk Beyond’ brand platform, spotlights SEA street culture

Teddy Cambosa | May 22, 2023-3

The platform will include a content series featuring unexpected collaborations between established cultural icons and up-and-coming trailblazers across Singapore, the Philippines and Vietnam.

SEA marketing leaders to shine on creating seamless omnichannel journey via webinar this May

Maureen Basa | May 19, 2023-3

This May 25, MARKETECH APAC comes back with another webinar to help brands and marketers carry out an efficient and future-proof omnichannel journey mapping.

Grab PH on ₱9m fine: We will evaluate our legal options

Teddy Cambosa | May 19, 2023-3

A spokesperson for Grab Philippines said that while they are surprised with the new fine PCC has given them, they are glad that the PCC has finally come to a decision on the disbursement mechanism for the remaining administrative fees.

AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data

MARKETECH APAC | May 22, 2023-3

In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.