Category: Marketing
MARKETECH APAC has announced new updates to its industry-leading What’s NEXT series, with more expanded plans targeted to reach more marketers in the Asia-Pacific region, giving industry leaders a platform to highlight their insights and advice on the latest trends in marketing and advertising.
Moreover, the brand also demonstrates the potential for high-protein dairy products that do not require refrigeration, creating opportunities for convenience, long shelf life and easier transportation.
Video game company PONOS has launched a thrilling spy-themed campaign to celebrate the 10th anniversary of the English edition of its hit tower defence mobile game, ‘The Battle Cats,’ inviting players to uncover a mysterious double agent and save the celebration.
Jon Turton has been named experience strategy director, Vanessa Quincey as senior strategy director, Maya Mausli as head of product, and Brooke Thompson as head of strategy.
The campaign, created by the participation agency Iris Singapore in partnership with Havas Media Singapore, amplifies the launch of the Trust Cashback card which offers an experience of ease and transparency.
Christopher Cumming has been named as Viddsee’s vice president of commercial and Irsyaduddin Ifwat as associate creative director.
To launch the initiative, photographer Jerome Teo met ethnic minority groups in Thailand to capture their weaving and music traditions.
Hilton Shillim Resort & Spa has officially been rebranded as ‘Dharana,’ a luxurious new identity that emphasises wellness and conscious living, crafted in collaboration with the brand consulting firm Landor.
In a recent report by Reuters, CCI released a 1027-page report on Amazon and a separate 1,696-page report on Flipkart, both dated Aug. 9–which stated that the two companies were found to have created an ecosystem where preferred sellers appeared higher in search results, elbowing out other sellers.
Stellar Lifestyle, the business development arm of SMRT Corporation, has launched its inaugural innovation space, Hive Express, at Raffles Place MRT station to help merchants pilot cutting-edge retail experiences across Singapore’s MRT network.
