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Category: Marketing

Perry-Essig-TBWA-Asia
Perry Essig returns to TBWA\Asia as chief creative experience officer
Posted on July 12, 2022
by Kathleen Murata
Perry Essig will be joining a team tasked with further deepening the collective’s creative vision to push the boundaries of brand experience.
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Shenzhen’s Nantou City unveils new brand identity via Superunion
Shenzhen’s Nantou City unveils new brand identity via Superunion
Posted on July 12, 2022
by Teddy Cambosa
Conceptualised by Superunion, the new brand identity of Nantou City aims to bring both Chinese traditions and modern creativity.
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Guillem Bonavia appointed as Shuttlerock’s new chief strategy officer
Guillem Bonavia appointed as Shuttlerock’s new chief strategy officer
Posted on July 12, 2022
by Teddy Cambosa
Guillem Bonavia will continue the company’s rapid growth and global expansion for Shuttlerock.
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The-Wired-Agency-rebrand-to-WiredCo
Independent agency The Wired Agency rebrands as WiredCo.
Posted on July 12, 2022
by Kathleen Murata
The rebranding strategy of The Wired Agency, which is now WiredCo., also comes with a new logo, branding, and website.
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PH insurance brand behind awarded ‘No Filter’ ad opts for no-frills sustainability campaign this time
PH insurance brand behind award-winning ‘No Filter’ ad opts for no-frills sustainability campaign this time
Posted on July 11, 2022
by MARKETECH APAC
Allianz PNB Life, which garnered notable attention for its creative 'No Filter' ad in 2021, is choosing the more prosaic approach this time.
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Madison-PR-CEO-Abhinav-Krishna-Srivastava
Madison World’s comms unit Madison PR names Abhinav Krishna Srivastava as new CEO
Posted on July 11, 2022
by Kathleen Murata
He comes with enriched experience of stakeholder engagement, CSR, financial and investor relations, crisis management, and media training.
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Karicare-Toddler-Anne-Geddes-CHEP-Network-campaign
Milk brand Karicare Toddler encourages to be ‘more’ real in sharing parenting moments on social media
Posted on July 11, 2022
by Kathleen Murata
The new campaign by Karicare Toddler, alongside Australian photographer Anne Geddes, showcases more realistic view of parenting.
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myTukar teased new brand revamp via Peninsula-wide ‘unboxing’ event
myTukar teased new brand revamp in Peninsula-wide ‘unboxing’ event 
Posted on July 8, 2022
by MARKETECH APAC
The teaser campaign featured giant orange boxes with QR codes placed in various locations across the country.
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ESPRIT-Joy-the-Dolphin-1
ESPRIT launches new brand mascot, ‘Joy the Dolphin’
Posted on July 8, 2022
by Kathleen Murata
The new mascot 'Joy the Dolphin' embodies ESPRIT’s esteemed heritage and values of cheerful, caring, and uplifting spirit.
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Pepsi-campaign-This-is-a-Pepsi-Home
Pepsi's new regional campaign captures authenticity of Gen Zs at home
Posted on July 8, 2022
by Kathleen Murata
The new campaign by Pepsi, together with VaynerMedia, was all about capturing the way Gen Zs eat in the comfort of their homes.
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