KFC Thailand combats rising cost of living with ‘The Best Value Meal You’ve Ever Had’

Thailand – KFC Thailand has launched ‘The Best Value Meal You’ve Ever Had’ campaign to address the rising cost of living. The campaign introduced a value meal set that features the new ‘Colonel’s Secret Recipe Rice,’ with prices starting at 69 baht.

Through a commercial directed by filmmaker Ed 7 Vi, the campaign highlights the value meal set that gives a favourable customer experience without high costs. 

The campaign video shows Thai consumers’ behaviour of eating chicken to the bone and collecting free sauce packets from restaurants as a way to save. With relevant scenes combined with humour, the video captured more viewers compared to previous campaigns.

It also rolled out on social media, sparking conversations and engagement across Facebook, Instagram, and TikTok.

KFC Thailand also held an on-ground activation event at the Robinson Lifestyle Srisamarn branch. Attendees purchasing the value meal were given the opportunity to participate in an activity zone and get KFC merchandise like chairs, umbrellas, serving trays, and sauces.

Suhayl Limbada, market lead & chief marketing officer at KFC Thailand, said, “KFC is committed to delivering the best in taste and value through the launch of the ‘Value Meal’ set, along with an unforgettable experience that customers will remember for a lifetime. With the ‘Best Value Meal You’ve Ever Had’ campaign, we’ve seamlessly combined value and fun, creating a special moment that leaves a lasting impression on our customers.”