What's NEXT 2023 horizontal banner

The Works appoints Julie Dormand as its first-ever MD

The-Works-Julie-Dormand-MD
Julie Dormand (left) and Damian Pincus (right)
  • The marketing industry faces frequent unprecedented changes, and it’s always a challenge to adapt to it. Lead or join the conversations in this 4-month knowledge-sharing festival, What’s NEXT 2023! Find out how!

Sydney, Australia – The Works, an agency part of the Capgemini group, has appointed Julie Dormand, former managing partner on a contract at The Works, to be its new managing director and will stay at the agency permanently. Dormand is The Works’ first-ever managing director and will assume the role immediately. 

In her new role at The Works, Dormand will be overseeing the agency’s key business planning initiatives, commercials, people & culture, growth, and general management.

Commenting on her appointment, Dormand said that she is beyond excited to be staying on at The Works; since day one she knew this was a very special and unique place. 

“The agency is an entirely people-first organisation and it has been amazing to see first-hand how the impact of the agency’s wellness initiatives for our people actually result in first-class work and results for our clients. The business continues to have many new ways to grow and being part of Capgemini helps enormously,” she said.

Meanwhile, Damian Pincus, The Works’ founder and creative partner, shared that since Dormand joined them back in November, not only has she significantly deepened and grown relationships with new and current clients, she’s managed to do so whilst simultaneously being a mentor and an inspiration to their people helping them fulfil their true potential and career goals.

Pincus continues, “From the first day, I met Jules I knew we could learn a lot from her experience, her genuine love for the people and the work is inspirational to be around. Some decisions make themselves and offering Jules the role of managing director was certainly one of them and I (and the entire Works family) are pumped she’s decided to stick around.”

In May 2022, The Works also announced the appointment of Daniel Pankraz as its new strategy partner, where he will drive The Works’ strategy capabilities, bringing him a diverse skill set across brand, CX, communications, innovation, and technology.

Share this story