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TotallyAwesome’s US$10m funding to double down on programmatic offerings
TotallyAwesome’s US$10m funding to double down on programmatic offerings
Posted on August 17, 2022
by Teddy Cambosa
Through this new funding round by TotallyAwesome aims to rewrite the current brand value exchange in the APAC region .
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Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Posted on August 17, 2022
by Teddy Cambosa
In this new Inner State deep dive, MARKETECH APAC spoke with leaders from Adzymic, Criteo, and PubMatic to learn on their insight on the adtech scene nowadays.
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Wavemaker-Jenny-Pham
Wavemaker appoints Jenny Pham as new APAC media lead for Colgate-Palmolive
Posted on August 17, 2022
by Jean Cabico
Pham will be based in Singapore, and will be responsible for leading the Colgate-Palmolive business in the APAC region.
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Marriott-Bonvoy-and-The-Secret-Little-Agency
Marriott Bonvoy invites travellers to celebrate return of travel via The Secret Little Agency
Posted on August 15, 2022
by Jean Cabico
Done with The Secret Little Agency, the new campaign celebrates the power of travel with moments that everyone can relate to.
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MARKETECH APAC Reels: Marketing in the Metaverse
MARKETECH APAC Reels: Marketing in the Metaverse
Posted on August 15, 2022
by Teddy Cambosa
For the last episode of this MARKETECH APAC Reels episode, we sat down with metaverse experts to learn the marketing opportunities in this space.
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FWD-Group-press-play-campaign
FWD Group’s latest campaign empowers people in Asia to ‘press play’ on celebrating life
Posted on August 15, 2022
by Jean Cabico
The 'press play' campaign by FWD Group, alongside TBWA\Singapore, is inspired by the stories of six, real-life heroes.
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Experts reveal data is ‘gold’ for boosting product price and customer loyalty
Experts reveal data is ‘gold’ for boosting product price and customer loyalty
Posted on August 11, 2022
by MARKETECH APAC
Are we doing enough with data and analytics to drive success in our organisations? Experts give their two cents. 
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Snap to make layoffs – The Verge
Snap to make layoffs – The Verge
Posted on August 9, 2022
by MARKETECH APAC
The information comes from two people familiar with the plans.
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omne-by-FWD-Group
FWD Group launches new mobile app ‘omne’ in bid to change people’s views on insurance
Posted on August 9, 2022
by Jean Cabico
‘omne’ is designed to help people celebrate living through tools that foster micro-habits and achieve daily goals.
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Jerry Nott named APAC regional director at Contentstack
Jerry Nott named APAC regional director at Contentstack
Posted on August 8, 2022
by Teddy Cambosa
Jerry Nott brings into Contentstack more than two decades of experience, including companies such as Salesforce and Sitecore.
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