Category: APAC
David Wightman will be spearheading the ongoing growth and international expansion of SCMP’s global advertising business.
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.
From price discounts to new program lineups, here are the latest updates from HBO GO for their Asian market presence.
The merger aims to expand and enhance both CM Group and Cheetah Digital’s marketing capabilities to meet the needs of customers.
The partnership between foodpanda and Rebel Foods entails launching 10 virtual brands across 2,000 outlets within Asia
MARKETECH APAC, in partnership with Braze, presents ‘Guide to Elevate Your Customer Engagement Strategies’ which offers over 40 campaign ideas on activating, monetizing, and retaining consumers.
The report from Zendesk shows how APAC businesses ought to improve their CX investment amid challenges brought by the pandemic.
As part of the MASH Asia Hub, the agency has also won the mandates of Breitling and IRONMAN Asia.
The new advertising product by Rakuten SQREEM will help clients leverage AI technology and database to gain insights.
Through a program, dentsu and TikTok will be testing several performance and commerce hypotheses on the platform.
