#MARKETECHMondays: Prashant Kala, Country Manager, ShopBack Philippines

Before joining rewards and discounts platform ShopBack in the Philippines, Prashant was with the Philippine arm of India-grown restaurant aggregator Zomato for five years. What made him do the big shift? In Prashant’s words, he said he wanted to do something “different than what he was used to working on.”...

OMG launches advisory service for eCommerce brands in APAC

Singapore – Global media network Omnicom Media Group (OMG) has launched a new service Transact, an end-to-end consultation and strategy service for eCommerce brands which will be offered in Asia Pacific. Through the service, eCommerce brands will be given consultative support and capabilities spanning commerce strategy, media, marketplace investment as...

Amazon’s Twitch expands APAC team with new senior hires

Singapore - Amazon's live streaming service Twitch has announced that it has appointed two former Dentsu International heads Mandar Kambli and Sunil Yadav to be its newest leads for the APAC team. Kambli will join as Programmatic Enablement Lead, while Yadav will be assuming the role of Agency Development Lead....

Google extends free listing on shopping service to more APAC retailers

United States - As more businesses in the APAC region turn to eCommerce amid the pandemic, Google has decided to make it free for merchants to list their products on the Google Shopping tab, which takes effect in mid-October. The free listing has been available in India and Indonesia since...

Dentsu promotes South Asia Head of programmatic business to lead APAC unit anew

Mumbai, India - Dentsu International has roped in Chief Data Officer and CEO of Dentsu Programmatic for South Asia Gautam Mehra to lead the APAC unit anew. He will be assuming the title Chief Data & Product Officer for the larger region. The appointment comes as the marketing communications company...

MARKETECH APAC’s Top 5 Stories For September

This month, MARKETECH APAC truly lived up to its name. For the top 5 stories this September, we saw a diverse set of newsmakers hailing from around the APAC region. The top stories were identified based on Google Analytics from August 17 to September 15. In the list, two great...

Dentsu Aegis Network expands APAC partnership with Philips’ consumer electronics business

APAC - Following a competitive pitch, Dentsu Aegis Network, a multinational media and digital marketing communications company has announced the expansion of its regional scope in APAC with health technology company Philips’ consumer electronics business. Dentsu will also now be leading the commerce strategy and performance for Philips APAC. Globally, the...

Global services firm Aon, Singapore’s Doerscircle partner to provide insurance solutions to independent workers in Asia

Singapore - Aon, a global professional services firm which provides a broad range of risk, retirement, and health solutions, and Singapore-headquartered Doerscircle, an all-in-one services platform dedicated for startups, have entered into a collaboration to provide insurance solutions to the often underserved workforce of entrepreneurs, startuppers, and freelancers. The partnership...

Dentsu Aegis Network names new head of business growth, solutions for APAC

Singapore - Dentsu Aegis Network today announced the appointment of Dominic Powers, former CEO of Singapore-based advertising technology company CtrlShift, to the role of head of business growth and solutions for APAC. Prior to joining Dentsu, Powers served as executive vice president and managing director for international affairs of advertising...

For marketers: 7 reasons why you should leverage social marketing tools

If you're in the business of social media marketing, whether independently or as a profession where you are one of the people responsible for a company's online marketing, it is imperative that you dig deep into what your customers are thinking, where they gather to converse online and what they...