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Category: APAC

Clare Bloomfield appointed as Asia Video Industry Association’s new chief policy officer
Clare Bloomfield appointed as Asia Video Industry Association’s new chief policy officer
Posted on August 1, 2023
by Teddy Cambosa
In her new role, she will spearhead AVIA’s policy unit, working with members to set the policy strategy and represent and engage in constructive dialogue with governments and regulators around the region.
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Global creative agency Amplify expands into SEA market with ‘Amplify Activate’
Global creative agency Amplify expands into SEA market with ‘Amplify Activate’
Posted on August 1, 2023
by Teddy Cambosa
With the company establishing roots in Singapore way back in 2020, they've set to expand with Amplify Activate, opening new offices in Thailand, Vietnam, Malaysia, Indonesia and the Philippines, bolstering their regional team to 40 employees.
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NCS appoints Dentsu Singapore as agency of record
Posted on July 31, 2023
by Teddy Cambosa
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
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Conversational AI Investments in APAC driven by CX and business expansions: report
Conversational AI investments in APAC driven by CX and business expansions: report 
Posted on July 31, 2023
by Teddy Cambosa
The InfoBrief by Infobip and IDC suggested that the potential of conversational commerce is now being employed and recognized, with tools such as CPaaS and SaaS enabling businesses to provide a seamless, customer journey that's visible across multiple touchpoints.
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foodpanda
foodpanda partners with TabSquare for AI-powered restaurant solutions
Posted on July 27, 2023
by Teddy Cambosa
Using TabSquare, foodpanda’s restaurant partners can digitise analog items and automate tasks, enabling restaurants to be more time-efficient in the ordering process as customers can use digital menus to browse, order and pay at their pace and convenience.
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Microsoft announces communications-related appointments for Asia
Microsoft announces communications-related appointments for Asia
Posted on July 27, 2023
by Teddy Cambosa
They include Lauren Myers-Cavanagh as new senior director of communications for Microsoft Asia and Simran Singh Sethi as senior communications manager for Microsoft ASEAN.
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Instagram Reels usage amongst brands rises up to 86%: report
Instagram Reels usage amongst brands rises up to 86%: report
Posted on July 27, 2023
by Teddy Cambosa
According to the data, despite only 11% of these ads are Reels placements—still, 87% of brands used Instagram Reels for ad placements, at least once in Q2 2023, representing a 26% increase year-over-year.
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Dynata appoints Mark Lepine as managing director of APAC Region
Dynata appoints Mark Lepine as managing director of APAC Region
Posted on July 24, 2023
by Teddy Cambosa
Lepine, who has extensive experience in both the region and market research, will be in charge of managing the company's APAC operations, fostering Dynata's market presence and growth.
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Lionsgate Play’s new brand revamp to focus on redefining entertainment offerings
Lionsgate Play’s new brand revamp to focus on redefining entertainment offerings
Posted on July 21, 2023
by Teddy Cambosa
Aligned with its new identity, Lionsgate Play will continue strengthening its connection with the viewers, focusing on employing an advanced user interface, enhancing consumer experiences, faster app loading times, and an overall increase in stability, promising a polished look and feel when streaming...
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IPG’s sport, entertainment agency Octagon announces leadership elevations in APAC
IPG’s sport, entertainment agency Octagon announces leadership elevations in APAC
Posted on July 21, 2023
by Teddy Cambosa
The new moves play a significant role in Octagon’s expansion into APAC, especially with the region hosting several sporting events such as the 2023 FIFA Women’s World Cup, Brisbane 2032 Olympic and Paralympic Games.
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