APAC

Global media agency Essence launches pro bono initiative for APAC non-profits

Teddy Cambosa | Apr 30, 2021-47

Through the initiative, Essence will be in touch with non-profit organizations to step up their digital transformation strategies such as marketing and media activation.

MARKETECH APAC’s top 5 stories for April: A data and AI company takes number 1 spot

Shaina Teope | Apr 30, 2021-47

The top stories for this month are all about introducing trailblazers in the area of e-commerce, gaming, media planning and digital content. Take a look.

Dentsu APAC launches internal initiative ‘Common Ground’ to unite offices

Jean Cabico | Apr 28, 2021-47

Media company dentsu has launched a new internal initiative called ‘Common Ground’ for its employees in APAC, with the aim to unite its internal expansive network.

Verizon Media names new vice president for ANZ and INSEA regions

Jean Cabico | Apr 27, 2021-47

Media company Verizon Media has promoted Paul Sigaloff as the new vice president of ANZ and INSEA regions.

Frameplay partners with gametech Livewire to offer in-game inventory in APAC

Jean Cabico | Apr 27, 2021-47

In-game advertising platform Frameplay has teamed up with gametech company Livewire to provide in-game inventory to APAC marketers.

Virtual influencers – are they all they’re cracked up to be?

Alexander Frolov | Apr 27, 2021-47

Non-human influencers are rising in popularity, but what do they really offer that their breathing counterparts haven't in their ambassadorship?

Shangri-La marks 50-year journey with new logo

Jean Cabico | Apr 23, 2021-47

To celebrate Shangri-La Hotels and Resorts' 50th-year anniversary, the brand has launched a refreshed logo.

The rise of the digital campus: How digital natives are changing the education space way before the pandemic

Shaina Teope | Apr 22, 2021-47

In the recent webinar by MARKETECH APAC, digital marketing expert from Siteimprove Rick Elenbaas discussed how digital natives are now dominating the education space and what universities can do about it.

Citigroup to end consumer business in 10 APAC markets including PH, MY, VT

Shaina Teope | Apr 16, 2021-47

The banking giant will now focus its consumer business on four key hubs in Asia and EMEA.

Media intel Isentia adopts Google’s speech-to-text tech

Teddy Cambosa | Apr 16, 2021-47

Isentia will utilize the speech-to-text feature from Google to be used across its broadcast services for clients.