Seasoned marketer Manisha Seewal named as president of Redhill

Singapore – Redhill, the Singapore-headquartered full-service global communications agency, has appointed Manisha Seewal as its president. In this role, Seewal will work closely with Redhill’s management team to oversee and enhance the agency's business and operational functions, as the company seeks to accelerate its growth sustainably to become a holistic...

Icon Agency’s Joanne Painter appointed to FCF’s PR Trust Board of Trustees

Australia – Co-founder and Managing Director of Australia-based Icon Agency, Joanne Painter, has been appointed to The PR Trust Board of Trustees of the global entity, The Future Communicators Foundation. Painter’s appointment to the Board marks the first Australian PR industry leader to join the US-based global Foundation. The Future...

Omnichannel SSP Lemma appoints Ryan Pestano as chief product officer

Connecticut, USA – Lemma, an omnichannel Supply Side Platform for emerging formats, has announced it has appointed Ryan Pestano, an accomplished product leader with expertise in digital media, product strategy and business development as its new chief product officer. Pestano brings a wealth of expertise and a proven track record...

Hyatt’s Alila explores getaways through sensory soundscapes in newest APAC campaign

Singapore – Alila, the luxury hotel brand under Hyatt Hotels, has released a new campaign for Asia-Pacific, exploring various getaway destinations in the region through sensory soundscapes, allowing guests to experience them in an auditory manner. The campaign, created by BBDO Singapore and Bali-based production house AVB Media Asia, starts...

Azerion appoints ex-EssenceMediacom Caitlin Huskins as commercial director

Sydney, Australia – Azerion, digital advertising solutions provider, has announced Caitlin Huskins as its new commercial director for the JAPAC region. With more than 13 years of experience in the digital advertising industry, Huskins has held several senior leadership roles across the agency landscape. Most recently, Huskins served as the...

Dentsu SG, Grasp form partnership to offer media excellence in APAC

Singapore – Dentsu Singapore and SaaS suite Grasp have announced a partnership to offer media excellence in Asia-Pacific. Said partnership will leverage dentsu Singapore's media expertise and Grasp's proprietary preventive media and data excellence technology to deliver a comprehensive suite of media excellence solutions including campaign configuration verification, golden rule monitoring,...

SEA marketing leaders to shine on creating seamless omnichannel journey via webinar this May

Singapore – In an always-on and digital-first world, marketers are always on the lookout for solutions that will give their customers only the best experience. But with the intense competition in the easily accessible digital sphere as well as the numerous solutions made available for brands to leverage, how will...

Quantcast enters partnership with FreeWheel to enable direct access to global premium video publishers

Australia – Global advertising technology company Quantcast and video ad technology company FreeWheel has announced a new partnership that allows advertisers direct access to global premium video publishers. As part of the deal, marketers working with Quantcast will now have access to premium programmatic video supply across all personal screens...

Prerna Mehrotra appointed into newly-created chief client officer role for dentsu APAC

Singapore – Dentsu has appointed Prerna Mehrotra into the newly-created role of chief client officer for Asia-Pacific. This adds up to Mehrotra’s existing role as chief executive office role for media in APAC. In this newly created role for the region, Prerna will focus on designing and delivering an elevated...

Report reveals customer reviews critical when choosing marketing software

Customer reviews have a huge impact on helping companies make smart decisions about which software to purchase. According to a recent study by content management system (CMS) Storyblok, 75% regretted buying software without reading enough customer reviews first. About 26% spend one month researching software, and 56% read more than...