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2022 Global Customer Engagement Review

APAC

AnyMind Group amps up influencer platform with new fan management feature

Shaina Teope | May 19, 2022-47

AnyMind Group has launched new features on AnyCreator including functions for the management of fans, chat and email comms, and also for delivery of surveys.

Sisense report reveals data ‘gold’ for building loyalty and retaining customers

MARKETECH APAC | May 19, 2022-47

The report highlights data professionals in the APAC region seeing data and analytics as valuable to digital transformation and future-proofing their business.

MoEngage launches new WhatsApp business integration for enterprises

Carlo Sarabia | May 19, 2022-47

MoEngage has launched a new business integration for enterprises in WhatsApp in wake of the growing trend of consumer buying patterns using mobile phones.

Okta appoints Celestine Tan as VP marketing for APAC

Teddy Cambosa | May 18, 2022-47

Prior to Okta, Celestine Tan was the vice president of global field and partner marketing at Splunk.

Tricia Tan appointed as head of marketing, PR of Lamborghini in APAC 

Teddy Cambosa | May 17, 2022-47

Tricia Tan brings a deep-rooted understanding of communications and customers in the luxury sector at Lamborghini.

MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world

Shaina Teope | May 17, 2022-47

Together with marketing leaders from SEA, the webinar discussed how loyalty marketing presents to be a viable solution in a world without cookies.

Qualtrics partners with business tech SAP to boost customer data capabilities

Christian Calma | May 12, 2022-47

Through the partnership, Qualtrics XM Discover’s AI and machine learning capabilities will be brought into SAP Service Cloud® and help customer service teams resolve customer issues, increase resolution rate and improve customer satisfaction.

Comms consultancy RICE bags tech firms as new accounts

Jean Cabico | May 12, 2022-47

The RICE teams servicing UiPath and AI Rudder will be based in Singapore but will provide regional support and oversight of various markets.

P&G to ‘improve’ accessibility of advertising across APAC

Teddy Cambosa | May 11, 2022-47

P&G has announced that it is committed to improve accessibility of advertising across consumers in Asia-Pacific.

Global interest in avatar-based social apps hit record-high: report

Carlo Sarabia | May 11, 2022-47

According to this report, data.ai’s mobile data shows that avatar-based social apps, have seen the largest year-over-year (YoY) growth in terms of downloads compared to any other social media category at 38 million – this is up 60% YoY and 215% from two years prior.