Category: APAC
The study attributes the region’s strong position to connectivity, cultural diversity, established Halal infrastructure and proximity between major Muslim source markets and destinations.
According to the study, travel behaviour in the region has shifted from being largely aspirational to more intentional, as travellers become more cautious about spending and rely increasingly on familiar brands.
The system reflects what the agency describes as a shift away from treating search as a standalone channel toward a broader ecosystem spanning paid, owned, earned and shared media.
Short-termism is APAC’s most expensive marketing strategy. Walk through any marketing leadership team’s quarterly review right now, and you will see something strange. By most metrics, the numbers are good, the campaigns are working, and the board is satisfied. Yet somewhere underneath all...
![[Collaboration] Hisense x TDWP](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Hisense-x-TDWP.jpg)
Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia. Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s...
According to the report, the data suggest that shared viewing experiences—particularly on CTV—create advertising environments that deliver stronger attention and engagement compared to solo viewing.
Singapore – Teads and LG Ad Solutions have renewed their exclusive connected TV (CTV) partnership across Asia-Pacific and Europe, with plans to expand into additional markets. The agreement allows advertisers to access LG Ad Solutions’ native CTV formats, including HomeScreen placements on LG Smart TVs,...
At INVNT Group, storytelling is not just a creative philosophy but a strategic framework for building memorable brand interactions.
Singapore – Sprite has introduced a new global brand platform, ‘It’s That Fresh’, across ASEAN and the South Pacific, marking a refreshed regional push spanning more than 15 markets. The initiative includes an updated visual identity, a new sonic branding element, and a series of cultural partnerships...
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
