Singapore – Global adtech data solutions company Lotame has announced key elevations to its current leadership team in Asia-Pacific. They include Nishanth Raju, former VP for commercial and strategy, promoted to managing director for Southeast Asia; and Fred Marthoz, former SEA managing director, promoted to VP of global partnerships.
In his new role, Nishant will oversee business operations, forge strategic partnerships, growth and overall performance in the region in addition to increasing Panorama ID (the first global cookieless identity solution for a privacy-first open web) adoption across APAC.
He has over 17 years of experience in SaaS sales, client success, technology and data-driven solutions and consulting. Prior to Lotame, he was at Omnicom Media Group for over six years, where he was part of the founding team of Annalect Singapore. Annalect worked in close collaboration with OMD and PHD to offer technology, data and analytics solutions for regional and global clients across APAC.
Meanwhile, Marthoz is relocating to London, where he will be responsible for managing global deals and work in close collaboration with different regions to execute such opportunities. An industry veteran with over 20 years, Marthoz has been a product and sales leader.
Prior to Lotame, he launched Mocean Mobile in EMEA and served as the company’s Managing Director, EMEA. Earlier in his career, Marthoz held global leadership roles working for a number of big brands as well as emerging startups, including Microsoft, Google, and Playphone, among others.
Marthoz said, “Having worked with him closely in this region, his exposure to different roles and industry verticals has given him a unique perspective on our ecosystem and a better grasp of the bigger industry picture. I wish him all the success for his new role and excited to see him continue to accelerate our business in APAC.”
He added, “Our growth across regions has been substantial and as I take on a new role, I’m very excited to continue Lotame’s journey of developing high-impact solutions for marketers and publishers, together with a dynamic and dedicated team.”
Meanwhile, Chris Hogg, chief revenue officer at Lotame, commented, “With such important global initiatives in the pipeline, having both Nish and Fred at the wheel on our global teams is very exciting. Both leaders have delivered tremendous results in their various roles at Lotame and I look forward to their stewardship and contributions in our next phase of growth.”