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Category: APAC

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Hakuhodo DY Holdings launches Ventures of Creativity entity to boost in-house venture program
Posted on September 6, 2024
by Aliza Carmona
Hakuhodo DY Holdings has announced the launch of Ventures of Creativity Inc. (VoC Inc.), a new entity created to strengthen its in-house venture program by managing its investment operations.
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Starbucks, Sanrio unveils limited-edition products in APAC in time for Hello Kitty’s 50th anniversary
Starbucks, Sanrio unveils limited-edition products in APAC in time for Hello Kitty’s 50th anniversary
Posted on September 6, 2024
by Fatima Baduria
Starting Sept. 10, Starbucks is set to release Hello Kitty-themed apple-based beverages, seven drinkware items, and six lifestyle accessories.
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Lead generation agency Reachly announces APAC launch
Lead generation agency Reachly announces APAC launch
Posted on September 5, 2024
by Teddy Cambosa
Both McDowell and Garcia bring a wealth of experience to the table. With over ten years in digital marketing and leadership at Primal, McDowell has a deep understanding of building successful sales pipelines. A former lead generation consultant, Garcia has implemented strategies for over 450 clients,...
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Wharf Hotels announces rebrand for Marco Polo Hotels
Wharf Hotels announces rebrand for Marco Polo Hotels
Posted on September 4, 2024
by Teddy Cambosa
Located in gateway cities like Beijing, Hong Kong, Jinjiang, Wuhan, Xiamen, Cebu, Davao and Manila, the refreshed Marco Polo Hotels brand is designed to inspire guests to embark on a journey of discovery whether for business or leisure.
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APAC travellers sees significant spike in spending at Olympic Games Paris 2024
APAC travellers sees significant spike in spending at Olympic Games Paris 2024
Posted on September 3, 2024
by Teddy Cambosa
The data also reports that over 80% of total visitors used contactless as the payment method, over 30% of cardholders conducted their first international purchase in the last 12 months during their trip.
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Sumit Kumar named as director of global growth programs at Tyroo|CJ
Sumit Kumar named as director of global growth programs at Tyroo|CJ
Posted on September 3, 2024
by Teddy Cambosa
Kumar will be based in Bangalore and focus on driving Tyroo|CJ growth across key global markets.
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How brands should improve their e-commerce marketing strategies, as told by APAC marketing leaders
How brands should improve their e-commerce marketing strategies, as told by APAC marketing leaders
Posted on September 2, 2024
by Teddy Cambosa
As part of our E-Commerce Marketing 2024 series, we recently interviewed marketing leaders across Asia-Pacific to learn more about their actionable insights and advice for brands to elevate their e-commerce marketing strategies.
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Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
Posted on September 2, 2024
by Teddy Cambosa
Looking ahead, marketing leaders must prepare for a landscape where agility and adaptability are key. The growing demand for sustainable and socially responsible business practices also impacts e-commerce strategies, pushing brands to align their marketing messages with these values. 
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E-Commerce Marketing Series
E-Commerce Marketing Series: How contextual advertising can turn brands into e-commerce powerhouses
Posted on August 29, 2024
by MARKETECH APAC
But what exactly should e-commerce-focused marketers be looking for? In essence, the ability to forensically delve into context is what will separate the best from the rest.
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E-Commerce Marketing Series 2024: Here's how DTC brands can balance CX, retention for e-commerce marketing strategies
Posted on August 29, 2024
by MARKETECH APAC
The Asia Pacific market is witnessing a significant shift in consumer behaviour, with the rise of Direct-to-Consumer (DTC) brands becoming a major disruptor in the retail landscape.
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