Category: APAC
Singapore — South Korea’s instant noodle brand Nongshim is rolling out a tie-in of limited-edition products tied to Netflix and Sony’s animated hit ‘K-Pop Demon Hunters,’ tapping into the film’s surge in global popularity. Special edition cup noodles, modelled after the bowls slurped by Rumi, Mira, and...
Singapore – ViewQwest has appointed enterprise technology veteran Peter Molloy as its new chief growth officer (CGO), tasked with driving the company’s group enterprise business and expansion across Asia Pacific. Based at the group’s Singapore headquarters and reporting directly to the CEO, Molloy will...
Malaysia — South Korea’s fast-food giant Lotteria is entering the Malaysian market, marking a significant step in its global expansion strategy. Parent company Lotte GRS Co. has signed a master franchise agreement with local retail player Serai Group, granting it the rights to operate and sub-franchise...
Singapore – A new report from global media investment company Magna Global has indicated the ‘resilience’ of the advertising market in the Asia-Pacific region, with a 7.8% ad growth standout for India alone. The June report showed this as “above-average ad spend resilience” or a significant...
Singapore — Thrifting sweeps the Asia-Pacific region as the latest report from Pinterest recently shows that Gen Z is driving a global shift toward vintage, secondhand, and upcycled finds, reshaping not only fashion but also home and lifestyle aesthetics. Across Asia-Pacific, the appetite for thrifting...
Singapore – Building a lasting career in marketing requires not only mastery of craft but also the courage to embrace reinvention. For Eugene Lee, now vice president and chief marketing officer (CMO) for APAC at CHAGEE, his journey from stewarding one of the world’s most iconic brands to shaping a rising...
With emerging markets leapfrogging into mobile-first behaviours and mature economies pushing the boundaries of programmatic and data-led marketing, staying competitive requires more than regional presence — it demands deep market insight and agile execution.
More than simply bringing new tools, AI is also changing mindsets, making way for a new approach in advertising. Practices for measurement and optimisation are getting upgrades, but only with the right approach.
In his new role, Oh will oversee COL’s operations in Southeast Asia and manage its global press engagement. He brings with him 17 years of international expertise spanning marketing, business strategy, and commercial leadership.
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
