Category: APAC
Singapore— A new global survey has found a significant gap between the adoption of artificial intelligence (AI) in advertising and marketers’ confidence in using it effectively, particularly in the Asia-Pacific (APAC) region. Across 16 countries, the MiQ-led report shows that 72% of marketers worldwide...
Singapore – French creative and production studio CREAM has officially launched CREAM Asia, its new regional hub based in Singapore, connecting the creative energy of Europe and Asia. The expansion marks a pivotal step in CREAM’s ambition to build a bridge between global and local talent, helping...
Singapore – Agoda and JCB International Co., Ltd. are embarking on a three-year partnership, offering customers enhanced travel experiences and exclusive reward privileges. The collaboration, formalised at the 18th JCB World Conference, runs from April 2026 to March 2029 and will combine Agoda’s...
Klook has announced two senior additions to its executive leadership team — Daniel Kao as senior vice president (SVP) of product & technology and Jakii Chu as senior vice president (SVP) of growth marketing.
The webinar will feature an engaging panel discussion with seasoned industry leaders across Asia-Pacific, as they discuss how brands move customers through the funnel using ongoing conversations instead of one-off campaigns.
The future of personalisation is exciting in the age of AI, but understanding customers at a 1-to-1 level is no small feat. However, experts are confident that this space will only get better as technology advances.
The Alliance members, which already provide 5G connectivity and roaming services to more than 350 million customers in the region, said WanderJoy addresses these issues through a unified platform offering privileges across entertainment, dining, and travel, including premium airport experiences.
Hong Kong – Triumph has teamed up with VML Hong Kong to launch a new APAC-wide campaign that empowers women to embrace authenticity and inner confidence. Titled “Just Like You”, the regional campaign challenges societal pressures for external validation, encouraging women to reject the need for outward...
The two-year assignment marks a shift from incumbent Havas Media and further extends WPP Media’s regional footprint.
AWS positions RTB Fabric as addressing both issues, offering a managed private network aimed at simplifying partner connectivity and offering more predictable cost structures.
