Category: APAC
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...
Singapore – Singapore-headquartered communications consultancy Redhill has expanded its international presence with the launch of a new office in Mongolia, marking its 34th location worldwide. The move strengthens the agency’s growing footprint across Asia and reflects its strategy of embedding...
Singapore – Club Med has officially unveiled the first-ever Club Med Padel Cup, a regional tournament series celebrating one of the world’s fastest-growing sports while marking the brand’s 75th anniversary. “Padel is more than a sport–it’s a way for people to connect around a shared passion,” said...
Hong Kong – Watsons, the flagship health and beauty brand of AS Watson Group, has introduced ‘The Watsons Family,’ a new set of characters designed to make shopping more engaging and to build stronger customer loyalty across Asia. Featuring 16 unique personalities, the campaign brings health, wellness,...
Carro said the fresh capital will support efforts to meet growing interest in both used cars and new PHEVs, particularly in Southeast Asia, where demand is rising alongside economic expansion, a growing middle class and government incentives for electric vehicles in markets such as Indonesia and Tha...
Asia Pacific – Lee Jeans has introduced the “The Best Stories Happen in Jeans campaign”, its latest Asia Pacific campaign that celebrates spontaneity, freedom, and authenticity. The campaign presents denim as the backdrop for unscripted moments such as late-night conversations, impromptu road trips,...
Mongolia – Edelman has launched “Go Mongolia”, a new national brand film aimed at raising Mongolia’s global profile while strengthening national pride. The 2.5-minute film highlights Mongolia’s landscapes, cultural heritage, and economic potential, positioning the country as a destination for tourism,...
The initiative is positioned as part of Sephora’s global brand platform, ‘We Belong to Something Beautiful’, and highlights the company’s offering of more than 1,500 foundation shades, encouraging consumers to use makeup as a form of self-expression.
Hong Kong — Trend Micro Incorporated, a global cybersecurity leader, has been named an official partner of the McLaren Formula 1 Team for the remainder of the 2025 season and beyond. Matt Dennington, co-chief commercial officer at McLaren Racing, said: “It is fantastic to have Trend join the McLaren...
Sydney, Australia — Mortar Group has appointed Paul Sigaloff as global chief customer officer, a new role created to drive the company’s international growth and customer-first mission. Mortar is an independent, privacy-safe measurement platform combining Marketing Mix Modelling, incremental testing...
