Singapore – Fanta, the popular soft drink brand from The Coca-Cola Company, has teamed up with Heckler Singapore for the fifth installment of its #WhatTheFanta campaign, inviting fans to embark on a nostalgic journey of flavours and a vibrant 90s-themed experience.
Created by Heckler Singapore in collaboration with Ogilvy APAC and the directing duo Henri & Sebastian of Simon & Paul, this wild and wacky spot challenges viewers to guess Fanta’s new mystery flavours while immersing them in a nostalgic whirlwind of cassette tapes, flip phones, vintage Fanta ads, and 90s video game references.
The campaign film features real-world talents transformed into 2D characters, skating, jumping, and leaping through a vibrant retro-remix Fanta world filled with exploding fruits and UFOs, blending dynamic animation with playful nostalgia.
Heckler Singapore partnered with Indonesia-based illustrator and motion designer Ardhira Putra to reimagine his signature hyper-coloured, funky 90s universe by incorporating vibrant 2D cel-animated elements. This collaboration brought a fresh twist to Ardhira’s distinctive style, blending nostalgia with dynamic animation for the campaign film.
Xinhui Zheng, senior VFX producer at Heckler Singapore, shared, “This was a super fun piece for the whole team! With Ardhira’s world set up in a 3D space, it gave us the liberty to really push the limits of how dynamic we can get with the camera angles and movements for our base environment plates. Then throw in our 2D cel-animation partners Frederick Venet and CRUX to the mix, and it’s pretty much a guaranteed wild and zany masterpiece.”
