Asia-Pacific – Dentsu has appointed Dan Pantumsinchai as managing director of gaming for the Asia-Pacific region. With his new position, Pantumsinchai will lead the planning and execution of dentsu’s gaming strategies.
Throughout over 15 years of experience in the gaming industry, Pantumsinchai has driven success for top brands on different platforms, including premium console, PC, and mobile games.
In his previous at Google, Pantumsinchai led revenue growth for its mobile gaming partners Garena Free Fire and Bloons TD 6. He also held leadership roles at Riot Games and Twitch.
Pantumsinchai’s early career at Capcom and Bandai also led him to work with iconic brands such as Street Fighter, Dragon Ball, Power Rangers, and Kamen Rider.
With his experience in both digital and traditional entertainment, Pantumsinchai is expected to contribute to dentsu’s gaming strategy.
Pantumsinchai’s appointment is effective immediately. He will be based in Singapore.
“We are thrilled to welcome Dan, whose deep expertise in the gaming landscape make him an invaluable asset to our growing Gaming unit. Under his leadership, dentsu is set to elevate its regional strategy, drive unparalleled growth for brands, and solidify our status as a powerhouse in the gaming industry. We’re poised for an exciting transformation, and Dan’s vision will be key to offering best-in-class gaming services across the region,” Yusuke Kasahara, chief business officer at dentsu APAC, said.
Pantumsinchai commented, “As a key player in shaping the future of gaming, dentsu has built a reputation as a thought leader and innovator in this field. I look forward to working closely with the team in leveraging our expertise in the gaming industry to help brands connect with digital-native audiences in engaging and impactful ways.”
“As we continue to expand dentsu’s gaming capabilities worldwide, close collaboration between our global and regional teams is essential. APAC represents one of the fastest-growing – and largest – gaming markets, and Dan’s appointment is a key step in harnessing these unique opportunities across APAC. His leadership and deep expertise in the gaming landscape will be instrumental in driving innovation and delivering growth that resonate across both APAC and the global gaming ecosystem,” Brent Koning, executive vice president of global gaming lead at dentsu, added.
The appointment follows dentsu’s recent House of Creators initiative for Roblox content creators.
