Category: APAC
Philippines – After debuting in India and Indonesia, OpenAI has expanded its cost-friendly subscription plan, ‘ChatGPT Go’, to 16 countries across Asia, aiming to make access to its GPT-5 model more affordable and widely available. The rollout brings ChatGPT Go to users in India, Indonesia, Malaysia,...
Timmy Bankole has launched CultureSync Media, a marketing agency that aims to champion innovation, creativity, and authentic storytelling to elevate brands in Asia’s competitive market.
In his role, Yadav will lead billups’ commercial and investment strategy, focusing on strengthening relationships with supply-side partners and supporting the company’s client development and product growth initiatives.
Singapore – Veeam Software, a US-based information technology company backed by Insight Partners, has appointed Milk & Honey PR in Singapore as its hub agency partner of record for Asia Pacific & Japan (APJ) following a competitive pitch. Veeam provides data resilience solutions designed to protect...
The launch comes as influencer marketing continues to expand rapidly in the region, which now counts more than 3.2 billion active social media users.
Australia – AZK Media, the B2B public relations and marketing agency, has launched a new strategic PR solution to boost B2B tech companies’ brand visibility across new AI search tools. The service reflects the growing role of AI in purchasing decisions. In a research cited by AZK Media, 89% of B2B buyers...
Once confined to print magazines and branded editorials, content marketing has transformed into a multidimensional discipline spanning TikTok videos, influencer-led campaigns, and interactive experiences. The shift reflects a larger industry truth: content is no longer judged by how far it spreads, but...
Sydney, Australia – S4 Capital’s Monks has named Brett Camilleri as vice president of measurement for APAC, marking a strategic push to expand its marketing mix modelling (MMM) and measurement solutions in the region. Camilleri brings nearly 20 years of experience in marketing effectiveness, including...
Singapore — Weber Shandwick has appointed Shashikanth Someshwar as chief executive officer of its India operations, effective October 1. The agency employs more than 150 staff across Mumbai, Gurgaon, and Bengaluru, with India among the company’s fastest-growing markets in the Asia Pacific region. Commenting...
India — Aiming to expand entertainment-led brand storytelling opportunities, Havas India has partnered with Banijay Asia for clients across India and Southeast Asia. Banijay Asia, as part of Banijay Entertainment’s largest studio in Europe, is known globally for formats including MasterChef, Survivor,...
