Category: APAC
Singapore – Colgate-Palmolive has tapped K-pop sensation and beauty icon IU to front its latest Colgate Optic White Purple campaign, positioning oral care as an essential part of the beauty routine. The campaign, developed by WPP CP with Ogilvy teams in Singapore, Hong Kong, and Korea, alongside WPP...
The appointment will see the Southeast Asia-based PR and marketing agency manage communications aimed at promoting the airline’s brand and values across the three markets.
According to dentsu’s research, anime is deeply embedded in APAC’s cultural fabric — and the numbers show it. “The region stands out globally, with 48% of APAC consumers watching anime at least weekly — much higher than the global average of 31% and just 21% in EMEA,” Lau explains.
A company spokesperson said that the firm aims to help brands achieve both long-term awareness and business growth through its campaigns.
According to the 2025 State of AI in Retail report, 45% of retailers are already using AI daily or multiple times per week, and 97% plan to maintain or increase their investment in the year ahead.
The awards aim to elevate regional talent and provide a prestigious platform for individuals, teams, agencies, and brands across Asia-Pacific to demonstrate how they are shaping the future of marketing.
Brands are turning to smarter user targeting following a 14% global decline in shopping app usage, according to a report by measurement and analytics company Adjust.
For consumers, AI agents open up an exciting portal of new personalised customer experiences, alongside AI assistants and new modes of gen engine optimised ‘conversational commerce.’
The initiative draws on recent findings published in Future Oncology, which show a disconnect between physician encouragement and patient participation in treatment decisions.
In MARKETECH APAC’s Agency Leadership Decoded series, Roshat Adnani, managing director for APAC at M+C Saatchi Performance, shares how he leads the team to navigate the performance-led industry.
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