Category: APAC
Once confined to print magazines and branded editorials, content marketing has transformed into a multidimensional discipline spanning TikTok videos, influencer-led campaigns, and interactive experiences. The shift reflects a larger industry truth: content is no longer judged by how far it spreads, but...
Sydney, Australia – S4 Capital’s Monks has named Brett Camilleri as vice president of measurement for APAC, marking a strategic push to expand its marketing mix modelling (MMM) and measurement solutions in the region. Camilleri brings nearly 20 years of experience in marketing effectiveness, including...
Singapore — Weber Shandwick has appointed Shashikanth Someshwar as chief executive officer of its India operations, effective October 1. The agency employs more than 150 staff across Mumbai, Gurgaon, and Bengaluru, with India among the company’s fastest-growing markets in the Asia Pacific region. Commenting...
India — Aiming to expand entertainment-led brand storytelling opportunities, Havas India has partnered with Banijay Asia for clients across India and Southeast Asia. Banijay Asia, as part of Banijay Entertainment’s largest studio in Europe, is known globally for formats including MasterChef, Survivor,...
Japan – Klook has partnered with PlayStation to launch a curated travel experience in Hokkaido, bringing to life the setting of the upcoming ‘Ghost of Yōtei’ game for PlayStation 5. The collaboration extends the game’s world—set in 1600s rural Japan—into the real landscapes of Hokkaido that inspired...
In a LinkedIn post, he said that it has been an incredible journey to experience the different phases of Uber across his time for the company.
Singapore – Marketing insight consultancy company Human8 has expanded its Asia-Pacific leadership team with the appointment of Katie McClintock as head of client development. Based in Singapore, McClintock brings more than 20 years of experience in insights and consulting, having held senior positions...
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...
Singapore – Singapore-headquartered communications consultancy Redhill has expanded its international presence with the launch of a new office in Mongolia, marking its 34th location worldwide. The move strengthens the agency’s growing footprint across Asia and reflects its strategy of embedding...
Singapore – Club Med has officially unveiled the first-ever Club Med Padel Cup, a regional tournament series celebrating one of the world’s fastest-growing sports while marking the brand’s 75th anniversary. “Padel is more than a sport–it’s a way for people to connect around a shared passion,” said...
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