Singapore – CARMA has expanded its service offering to include corporate reputation measurement, with the launch of ‘Reputation by CARMA’. Said product showcases how three unique data sets – media coverage, social media and public sentiment – influences and shapes corporate reputation.
The insights generated enables professionals to make strategic decisions across the entire organisation, allowing them demonstrate value to the C-suite.
‘Reputation by CARMA’ empowers professionals to, gain a complete view of reputation by combining traditional media analysis, social media insights and audience perception; measured across six core reputation pillars namely products & services, culture, sustainability, conduct, performance, and vision.
Moreover, this product also allows professionals to pinpoint strengths and weaknesses by positioning a brand’s reputation against competitors, as well as track shifts in reputation over time via a consistent and reliable reputation score.
For CARMA, this product addresses common challenges such as data siloes, limited access to consumer perception, and difficulty in assessing damage to corporate reputation during a crisis and after recovery.
Andrew Nicholls, managing director for Asia at CARMA, stated, “Reputation by CARMA is a milestone in our commitment to helping brands build and protect their corporate reputation. This service offers businesses data-driven insights to understand what drives their reputation, helping them make informed decisions that safeguard brand value in today’s complex media landscape.”
