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Category: APAC

LIVEWIRE APAC LAUNCH
New gametech marketing company Livewire launches in APAC
Posted on March 16, 2021
by Jean Cabico
AU's new gametech marketing company Livewire has recently launched in the APAC region.
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Online-Gaming-Limelight-Research-APAC
Gamers in APAC spend at least nine hours on online gaming: report
Posted on March 15, 2021
by Teddy Cambosa
The report by Limelight also highlighted some of the significant demands in the gaming community: next-gen consoles and faster performance.
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wendy wang appointed as regional president of mary kay APAC region
Mary Kay promotes former CCO Wendy Wang to lead APAC as new regional president
Posted on March 12, 2021
by Jean Cabico
Beauty brand Mary Kay has appointed its new regional president, Wendy Wang.
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BCW-APAC-Senior-Leadership-Changes
BCW APAC announces two key changes in senior leadership
Posted on March 12, 2021
by Teddy Cambosa
The APAC arm of comms agency BCW has announced leadership changes as part of its growing operations in the region.
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Zeno-Group-UPS-Project-Win-APAC-Communications
Comms agency Zeno Group bags UPS account anew for APAC comms
Posted on March 12, 2021
by Teddy Cambosa
Zeno Group has been the communication agency of UPS in APAC since 2019.
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Adobe-APAC-Research-Insight-Analytic-Capabilities
APAC businesses eye investing in insight, analytics capabilities for top marketing goals: report
Posted on March 11, 2021
by Teddy Cambosa
The study, conducted by Adobe, reveals how businesses in APAC are accumulating their efforts to be more CX-friendly.
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Verizon-Media-Simon-Wheeler-Senior-Director-Content
Verizon Media’s Simon Wheeler promoted to senior director of content
Posted on March 8, 2021
by Teddy Cambosa
Simon Wheeler's director appointment follows after brands under the Verizon Media have significantly increased in readership on online platforms.
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Increasing student enrollment and retention through next-gen digital strategies
Increasing student enrollment and retention through next-gen digital strategies
Posted on March 5, 2021
by MARKETECH APAC
For marketing teams of higher ed institutions: A 5-step guide in creating an effective and converting digital marketing strategy
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IAS-Ad-Context-Perception-APAC-Study
Context matters on ad perception among APAC consumers: report
Posted on March 4, 2021
by Teddy Cambosa
The research by IAS notes that most users rely on the context of the ad to perceive reflection and engagement to a certain brand.
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SpotX-Research-OTT-Video-Streaming-APAC
OTT video streaming reaches nearly 400M viewers in APAC, says new report
Posted on March 4, 2021
by Teddy Cambosa
The new research by SpotX reports that 70% of OTT consumers in APAC watch at least once a week.
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