Category: APAC
Merkle | DWA, Merkle’s specialist B2B media agency, and gyro, Merkle’s specialist B2B creative agency, has formalised their integration.
Jamshed Wadia will be overseeing Edelman's growing digital practice and Edelman Studios’ operations in the region.
Entertainment communications agency Organic Pacific's new hires include Colette Cordes, Alyce Christiansen, and Orla Doyle.
Here are 5 forces that will drive the influencer marketing industry in 2022 and in the next few years.
The Game Academy from AdColony aims to equip modern marketers to navigate the ever-changing landscape of marketing in games.
Richard Reid will be responsible for dentsu APAC's integrated strategy development for their growing clients in the region.
The new funds of Wayflyer will be used in expanding across Europe and Asia, boosting product range, and hiring more talents.
HSBC USA has launched a unique campaign to seek the 'Luckiest Red' to honour and elevate Asian artists in the US market. The campaign was done in collaboration with creative agency Wunderman Thompson Canada.
It's not an enigma that brands must go where the consumer goes - which is why exciting content with embedded shopping opportunities no doubt spell success for a brand.
The new additions to WarnerMedia's content and production team for Asia include Mark Francis, Shi Ming Wee, and Saugata Mukherjee.
