Singapore – Food and grocery delivery platform foodpanda has announced that it will be rolling its vaccination awareness campaign across its key markets in Asia, which lines up with the upcoming World Health Organisation’s World Immunization Week from 24 to 30 April 2021.
The campaign focuses on a series of content which will be shared through digital and social media channels that provides useful information and resources on local vaccination programs, tips on identifying vaccination misinformation and reminders on COVID-19 safeguards. Foodpanda is also supporting local vaccination programs in Singapore, Cambodia and the Philippines.
In the Philippines, foodpanda will sign a Memorandum of Understanding (MOU) with the Department of Health in April 2021 to combat vaccine misinformation by creating correct information materials targeted for riders, consumers and partner vendors. Foodpanda Philippines is also supporting the ‘IngatAngat’ vaccine information awareness campaign by the local T3 Task Force, composed of government and private sector members to encourage vaccinations.
Meanwhile, foodpanda Cambodia, throughout the month of April, is supporting and showing appreciation to frontliners, by donating food and drinks to four major hospitals and vaccination centres. Foodpanda Cambodia is also working with local authorities to get employees and delivery riders vaccinated.
In Singapore, foodpanda is working with the Ministry of Health to ensure that its rider partners are vaccinated, while exploring collaborations with local authorities on initiatives to help raise public awareness about vaccines.
Other initiatives include virtual onboarding, fee waivers, and support initiatives for merchants to join the platform quickly and seamlessly. Foodpanda has also allowed more riders to join the network and making food, groceries, and daily essentials available for safe and convenient doorstep delivery, made contactless by default to minimize direct contact and protect the health and safety of customers, riders and merchants
According to Jakob Angele, CEO of foodpanda, the campaign is the company’s objective in spreading the message of being vigilant on keeping our ecosystem safe.
“Leveraging existing channels with our network of riders, merchants, employees and customers, we can raise greater awareness around fighting misinformation and share information around local vaccination programmes, so that our entire delivery ecosystem can be informed and mobilised. We will continuously explore ways to play a part in the fight against COVID-19,” Angele said.
The new campaign comes after foodpanda has recently revamped their brand identity across Asia.
Foodpanda’s campaign will be rolled out in phases across Singapore, Malaysia, Thailand, Hong Kong, Cambodia, Japan, Bangladesh, Pakistan and the Philippines.