Category: APAC
The new funds of Wayflyer will be used in expanding across Europe and Asia, boosting product range, and hiring more talents.
HSBC USA has launched a unique campaign to seek the 'Luckiest Red' to honour and elevate Asian artists in the US market. The campaign was done in collaboration with creative agency Wunderman Thompson Canada.
It's not an enigma that brands must go where the consumer goes - which is why exciting content with embedded shopping opportunities no doubt spell success for a brand.
The new additions to WarnerMedia's content and production team for Asia include Mark Francis, Shi Ming Wee, and Saugata Mukherjee.
Whether you’re an online retailer, a startup, or an entrepreneur, CRO could be the key to a bigger profit margin in 2022. Here’s how.
Check out which brands made it to the top as we inaugurate our monthly rundown for the year.
The new game by Superunion generates a unique ‘lucky cat’ design for each player, which aims to attract good fortune.
With social media transforming the purpose it serves to users, brands can't just anymore look at singly each platform. This is what you must do instead this 2022.
From local to global, soccer to sepak takraw: these are the types of sports content ELEVEN has acquired rights for.
A surge in digital transformation is shifting more ad dollars to the digital realm, and as marketers look to get extra bang for their increasingly valued buck, they are turning to channels like programmatic.
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)