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Category: APAC

What’s NEXT: Top tips for CRO this 2022
What’s NEXT: Top tips for CRO this 2022
Posted on January 31, 2022
by MARKETECH APAC
Whether you’re an online retailer, a startup, or an entrepreneur, CRO could be the key to a bigger profit margin in 2022. Here’s how.
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Top Stories for January: A food delivery platform's new brand mascot comes out on top
Top Stories for January: A food delivery platform's new brand mascot comes out on top
Posted on January 31, 2022
by MARKETECH APAC
Check out which brands made it to the top as we inaugurate our monthly rundown for the year.
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Superunion-CNY-Lucky-Cat-game
Superunion launches generative ‘Lucky Cat’ game to celebrate CNY
Posted on January 31, 2022
by Kathleen Murata
The new game by Superunion generates a unique ‘lucky cat’ design for each player, which aims to attract good fortune.
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What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
Posted on January 28, 2022
by MARKETECH APAC
With social media transforming the purpose it serves to users, brands can't just anymore look at singly each platform. This is what you must do instead this 2022.
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ELEVEN-Sports-Content
Sports media group ELEVEN secures content rights for SEA, HK user base
Posted on January 27, 2022
by Teddy Cambosa
From local to global, soccer to sepak takraw: these are the types of sports content ELEVEN has acquired rights for.
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Opportunity within a crisis: Push towards programmatic in JAPAC
Opportunity within a crisis: Push towards programmatic in JAPAC
Posted on January 27, 2022
by MARKETECH APAC
A surge in digital transformation is shifting more ad dollars to the digital realm, and as marketers look to get extra bang for their increasingly valued buck, they are turning to channels like programmatic.
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Ogilvy names Arvind Srivastava new CSO of Asia
Ogilvy promotes Arvind Srivastava to chief strategy officer for Asia
Posted on January 27, 2022
by Teddy Cambosa
Ogilvy has announced that Arvind Srivastava has been promoted to chief strategy officer of Ogilvy for the Asia division. He recently held the same position for Ogilvy China. 
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Group M Anne Ng appointment
GroupM taps Anne Ng as new director of marketing and communications for APAC
Posted on January 25, 2022
by Teddy Cambosa
Media investment group GroupM has announced the appointment of Anne Ng as the new director of marketing and communications for the Asia-Pacific.
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OSF Digital and Datarati
OSF Digital acquires Salesforce partner Datarati
Posted on January 24, 2022
by Teddy Cambosa
The acquisition is part of OSF Digital's global strategy to scale locally and regionally throughout different markets.
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IPG-and-BMW
IPG’s Team Dynamic tapped to handle BMW’s production, operations in APAC
Posted on January 24, 2022
by Kathleen Murata
The new partnership will see IPG's Team Dynamic overseeing the content production for both BMW and MINI’s media requirements.
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