Singapore – Cartoon Network, one of the largest kid channels on television, has unveiled its latest brand experience called ‘Redraw Your World’ for its APAC market. This new brand experience aims to appeal to a wider demographic, as well as inviting kids to always be true to themselves, and be confident in their abilities to impact real change in both big and small ways.
As part of the new brand experience, Cartoon Network will be donning new vibrant colors, music and design for its programming. In addition, the network will be premiering two episodes of ‘We Baby Bears’, a spin-off of the popular series ‘We Bare Bears’ on 8 January.
Moreover, Cartoon Network is looking to launch pop-up doodle stations and craft videos powered by Crayola, the regional campaign’s official ‘creativity partner’. Armed with inspiration and the right tools for creativity, kids are invited to express themselves and let their imagination run free by drawing or doodling their vision of the world they want to live in.
The video series, entitled ‘Craft Your World’, will launch on Cartoon Network Asia and Crayola websites and social channels in the coming weeks until the end of 2022.
Leslie Lee, head of Cartoon Network and WarnerMedia Kids in Asia Pacific, said, “Cartoon Network is committed to inspiring imaginations and empowering kids. It’s a vibrant and fun place where differences are always celebrated.”
‘Redraw Your World’ physical events are also taking place from February onwards in malls across the region, including in Singapore, Malaysia and Philippines. These will be complemented by a rich content offering including AR filters on Instagram.
Meanwhile, only in Singapore, Cartoon Network has teamed up with NTUC FairPrice and Plus! Programme in 2022 for a number of initiatives. Cartoon Network characters will be also on show in the build up to the Chingay Parade 2022 later this month. Cartoonito, a preschool programming block on Cartoon Network, will be launching in Asia later in the year.