Tag: Brand experience
The campaign transforms parts of KLIA Terminal 1 into what organisers describe as a “Mini Airport within an Airport”, featuring LEGO-built representations of iconic Malaysian landmarks.
Singapore — Mercedes-Benz Singapore has named Allison Worldwide as its new strategic communications partner, reinforcing the brand’s commitment to deepening cultural relevance and customer engagement in one of Asia’s most competitive luxury markets. The partnership spans earned media, influencer engagement,...
The brand space is positioned as a stop for both international travellers passing through Changi Airport and local visitors.
Singapore – Brands are emerging as key enablers of consumer happiness, as a new report by Collinson International reveals a growing reliance on loyalty rewards and benefits to access unique, life-enhancing experiences. The shift is particularly evident in Asia Pacific, where 81% of respondents said they...
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at which new expectations emerge. Cheil Indonesia operates at this intersection. With an integrated model built on data, creativity, and technology,...
Singapore – Ampverse Group has unveiled Pixel, a new division aimed at building vibrant gaming communities and helping global brands engage millions of gamers across Southeast Asia through top platforms like Roblox, Minecraft, and Grand Theft Auto. Pixel will deliver immersive digital experiences for...
The two aircraft will fly routes across AirAsia's network of over 100 destinations including major cities in Southeast Asia and Asia Pacific like Bangkok, Tokyo, Seoul, Taipei, Shanghai, and Sydney, bringing the thrill of popular gaming culture and lifestyle to many guests and fans around Asean and...
When asked about her strategies in her new role, she stated that she aims to focus on executing effective communication strategies to position ING as a regional leader in sustainable finance.
YouGov, the international online research data and analytics technology group, and advertising agency Havas have announced the expansion of their data partnership, which powers Havas' client insights.
Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer, and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC for brand experience.
