Singapore – Multi-category classifieds and ecommerce marketplace Carousell has launched a new campaign in collaboration with creative agency Bread Butter Bacon(BBB) to raise brand awareness of Carousell Certified Mobile in Singapore.
The campaign by BBB aims to instill trust in consumers considering a convenient second-hand phone purchase through Carousell’s 40-point check system that rigorously examines phone quality before being sold.
The main campaign material is presented in the form of a video ad featuring a young woman bringing home a newly-purchased second-hand phone with her parents grilling her about the condition of the phone with the same scrutiny they would give a prospective new son-in-law but are then assured that the phone was acquired reliably through Carousell.
The campaign will run from 28 July onwards on social media platforms Facebook and Instagram, as well as outdoor digital panels islandwide.
Commenting on the campaign, Lam Xin Ni, marketing manager at Carousell Singapore, said, “Our goal at Carousell is to make buying and selling second-hand items as trusted and convenient as buying brand new items. We aim to transform the second-hand mobile phone market by offering a trustworthy solution, so all consumers can access quality second-hand phones at great deals.”
Meanwhile, Sarah Inez Pratomo, creative group head at Bread Butter Bacon, said, “We’re pleased to be working with Carousell again, this time to introduce the Certified second-hand mobile phone offerings under the Carousell Certified programme. Our goal was to communicate the essence of trust and reliability in a lighthearted and emotionally engaging way, which most of us can relate to as children or parents. We are proud to be part of this innovative initiative that is set to offer consumers a seamless, trustworthy shopping experience like never before.”
