Singapore – Customer platform HubSpot has announced the appointment of Carol Fong as its new head of sales for the Asia region.
Fong will lead the sales organisation and operations for HubSpot across the Asia region, collaborating with the marketing and customer success teams to drive business growth for the company.
Together with her team, she will also work to ensure that HubSpot enables thousands more organisations across Asia to grow better.
Fong brings with her more than two decades of sales and leadership experience across the technology industry in the USA and Asia. She has held a number of regional sales leadership roles. Prior to joining HubSpot, she served as the regional vice president of sales at Anaplan and held the same position when she previously worked at Salesforce.
Dan Bognar, managing director and VP of sales for JAPAC at HubSpot, said, “The global CRM market is projected to reach SG$194B by 2029, and within this market, HubSpot continues to prove itself to be the customer platform of choice for scaling businesses, with over 15,000 paying customers in the APAC region alone. I am absolutely delighted to have Carol join HubSpot to lead our Asia sales organisation. Carol’s expertise in the CRM industry, her deep understanding of the Asian market, and her experience with both direct and partner sales motions will uniquely enable her to solve for the customer.”
He added, “Singapore, where Carol is based, and the wider Asia region represent a vital growth opportunity for HubSpot. I look forward to partnering with Carol and having her lead the team to grow and support our customers across the region. Carol’s experience in helping organisations transform their technology to drive growth and enhance customer experience brings enormous value to our existing customers, including the likes of NTUC, Agoda, and Aspire, and to businesses across the region who are currently exploring technology solutions to fuel their growth.”
Meanwhile, speaking on her new role, Fong shared, “I’m incredibly excited to be joining the HubSpot Asia team here in Singapore. I’ve spent many years in the industry, and HubSpot’s product, values, and hybrid culture, as well as its talented employees and strong leadership, deeply impress me.”
“Having spent most of my career working in business technology, specifically in the CRM industry, I believe HubSpot is incredibly well placed to help businesses in the region unlock their full potential. I’m particularly excited about HubSpot’s AI investments and how deeply this technology is embedded across the HubSpot platform to help teams harness its benefits. We know education and practical application are a core focus for business leaders to see value from AI, and I look forward to helping Asian businesses unlock this. I feel privileged to join the team and lead the fast-growing Asia region, and I am looking very forward to connecting with our customers, partners, and employees over the coming months,” Fong further added.
