Singapore – Tech PR agency Bud Communications has been awarded the public relations account of TPG Telecom in Singapore, following a four-month competitive pitch.
Through the appointment, Bud Communications will be responsible for helping set up influencer engagement, communication strategy, and brand campaigns on TPG Telecoms’ behalf. The agency will report to Crystal Sim, who joined TPG Telecom as marketing communication manager earlier this year, and Richard Tan, TPG Telecom’s CEO.
“We were looking for a communications partner that understands the lightning-speed of innovation and disruption in the telecoms space, whilst bringing fresh thinking to the fore. Bud was chosen due to their passion, appetite for fresh thinking, and experience in this area, and we look forward to our future partnership,” Tan stated.
The telco represents a new wave of growth for the integrated communications agency as it doubled down its efforts in the technology space since the pandemic.
Meanwhile, Oliver Budgen, founder and managing director at Bud Communications, commented, “TPG Telecom has already made an impressive start in Singapore, bringing together its world-class innovation and customer focus to challenge the competition. The pace of disruption, the variety of challenges and opportunities emerging in the telco space makes this a fascinating time to be representing them.”
Bud Comms has been winning multiple accounts since last year, which includes OTT-revenue management platform Evergent, electronics e-commerce company RS Components, entertainment marketing agency Culture Group, media intelligence company CARMA ASIA, and cybersecurity firm, White Ops, now known as HUMAN.
