Thailand – Global brand experience agency VMLY&R in Thailand has appointed two new hires to drive its brand experience, customer experience, and commerce practices, which has already reaped new business wins including Lotus, CP, and CPF.
The two new hires to the newly-created roles are Chaicharn Jiraumnuaiporn, the new director of commerce, and Thiti Thianprued, the new director of experience design.
Jiraumnuaiporn has over 10 years of experience in e-commerce and digital marketing, specialising in harmonising channel strategy. Having started out client-side at Groupon Thailand and Ensogo, he then applied his deep understanding of the end-to-end process at major retail firms Makro, FN outlet, and Big C.
Meanwhile, Thianprued started his career in the design and advertising field as a digital art director, and has become the creative director at Wunderman Thompson Thailand, where he was responsible for managing the creative and production teams, overseeing all digital creative solutions. He then worked for various start-ups, focused on improving UX (user experience) and CX (customer experience).
Commenting on his new role, Jiraumnuaiporn said, “VMLY&R research shows e-commerce in Asia-Pacific as the highest-growth region in the world with a cash flow of over $1.3b. While global e-commerce continues to grow by 28.5%, the Thai e-commerce market has grown by 71%. This is why I joined VMLYR Commerce, to help clients tap into the opportunities offered by e-commerce.”
Thianprued also commented, “It’s exciting to have joined VMLY&R Thailand, where we see CX work as essential for creating that human connection between the customer and the brand. It is a creation that must come from understanding the customer before they have met the brand.”
Meanwhile, Yupin Muntzing, VMLY&R Thailand’s CEO, said, “Our belief is to build connected brands from BX to CX and Commerce. Today with our team and our potential, we are ready to meet the needs of our customers in every aspect, including working closely with customers to generate sales and profits.”
Ekaluck Charanvas, VMLY&R Thailand’s brand experience lead and chief strategy officer, shared that a 2020 survey of over 13,000 Thais using VMLY&R’s BAV tool found that despite the global pandemic and consequent economic crisis, many brands in Thailand were surprised to find an increase in the value of their brand and an unperturbed faith in their business.
“During uncertain times, people feel insecure and therefore look for things they can trust and have confidence in,” said Charanvas.
Most recently, VMLY&R Thailand has also appointed Anuwat ‘Bert’ Nitipanont to be its new chief creative officer.
