Queensland, Australia – Strategic brand and commercial agency Bastion Experience has announced its entrance into the Queensland market. The expansion comes with the appointment of Rohan Sawyer, who will be leading the new team as managing director for Queensland.
In the new role, Sawyer will lead the Bastion Experience team in Queensland while providing clients with access to the full suite of integrated communications services under Bastion’s ‘Think Wide’ model. This will bring together ‘best-in-class’ offerings and experts across research and insights through brand and creative, and advertising, amongst others.
Prior to joining Bastion, Sawyer was Queensland Rugby League’s CEO and chief operating officer for five years. He is also an experienced sports, entertainment, and finance industry executive.
On his appointment, Sawyer said, “I am thrilled to join a market leader and innovator in the industry, with a proven track record of delivering on brands and rights holders’ needs to drive commercial growth. I look forward to contributing my expertise and working with the talented team to deliver significant benefits to brands and their customers.”
Jack Watts, Bastion’s CEO, also expressed his excitement towards the new initiatives.
“Firstly, we love Queensland. It has been a long held ambition to build our fully integrated, independent agency model in Queensland. We started last year with the acquisition of Queensland PR and Social Agency Promedia, now Bastion Amplify, and continue our investment in the state with Rohan and the launch of Bastion Experience,” he said.
He also said that Sawyer is an ‘ideal candidate’ to lead Bastion Experience’s drive into a market set for significant long-term growth.
“We believe our long held reputation and work in Sport and Lifestyle will be critical to our growth in the State, and I don’t believe there is any better executive in Sport than Rohan Sawyer. We’re thrilled to have him on board to lead our commercial, sponsorship and experiential services in Queensland,” Watts added.
The expansion follows the launch of Bastion Amplify’s entrance into the Queensland market with the acquisition of Gold Coast-based, full-service PR firm Promedia in November 2022.
