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Bastion Amplify acquires Promedia, plans to do series of buyouts in Queensland

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Brisbane, Queensland Bastion Amplify, Australian-based independent marketing and communications agency, has recently acquired Promedia, a full-service public relations firm based in South East Queensland. Bastion said this is its first move in plans of multiple acquisitions in Queensland’s communications, creative, and experience sectors, as part of its local and international expansion program.

Promedia will be integrated into the company’s existing operations to expand across South East Queensland over the next six months. 

“Brisbane and the Gold and Sunshine Coasts are experiencing an unprecedented surge in population and economic growth which are driving record levels of private and public sector investment in development, infrastructure and consumer business,” shared Founder and Group CEO Jack Watts. 

Watts added, “With a 10-year runway to the 2032 Olympics, the region is just getting started – without doubt it’s going to be a major growth hub not just for Australia but the Asia Pacific. We want to be in the thick of that action. The opportunity for Bastion to partner with an agency such as Promedia, which is woven into the business fabric of the Gold Coast and Brisbane and is synonymous with many of the most iconic development and nation-building infrastructure projects delivered in both cities as well as in northern NSW – it’s the beachhead we’ve been looking for.”

Bastion’s ‘Think Wide’ model will give clients access to a full suite of integrated communications services, bringing together service offerings and experts from research and insights to brand and creative, advertising, reputation, digital, and customer experience, etc.

In acquiring Promedia, Bastion Amplify has now more than 90 staff across Australia, New Zealand, and the US for its PR, social and influencer arm. Promedia Managing Director Jeremy Scott, who has been with the company since 1989, will continue to lead Bastion Amplify Queensland.

According to Scott, merging with Bastion Amplify allows the company to offer a completely new depth and breadth of services to its clients in the property, health, education, tourism, lifestyle, and consumer sectors.

Scott said, “We’re coming up to 40 years in business and still retain clients who have been with us for more than three decades,” he said. “Joining forces with Bastion Amplify is about setting us up for the next 40 years, bringing a global independent model and new capabilities to South East Queensland with all the benefits that that offers to our clients and key people.”

Scott added, “Until now Brisbane and the Gold Coast have been missing an agency that offers independence at scale – an international communications reach and capability complemented by a highly experienced local team with an in-depth understanding of South East Queensland’s demographic and economic drivers. Bastion now fills that need.” 

According to Bastion Amplify Managing Director Richard Chapman, the agency will provide a unique mix of PR, digital, social, and influencer services to clients in Queensland and northern NSW with emphasis on implementing publicity, social media, community management, and influencer engagement to provide holistic communications services to brands across a variety of industry verticals.

Chapman said, “South East Queensland is an incredibly dynamic place to be right now, and it is only going to get better with the development and population growth and in the lead up to the 2032 Olympic Games.”

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