An event platform built for your creative efforts to succeed.

Banking platform Backbase appoints new APAC VP for market expansion

Backbase-Iman-Ghodosi-Regional-Vice-President-APAC
  • Trying to make sense of overflowing marketing data and information? Join marketing leaders from BigPay, Entropia, MSL Malaysia, Popeyes, and Vase.ai uncover the best approaches this July 27 at Consumer Insights Power-Up 2022. Register now for FREE!

Sydney, Australia – Backbase, a banking platform based in Amsterdam, The Netherlands, has recently appointed Iman Ghodosi as the new regional vice president for Asia-Pacific, where one of his main responsibilities in the new role is to drive the company’s international expansion, product development, and APAC market growth.

Part of that market growth expansion is centered around small and medium enterprises (SMEs), as well as in the retail, corporate and wealth management banking sectors.

Ghodosi was previously the vice president and general manager for APAC at enterprise software company Zuora. He has also worked at organizations SAP, Oracle, and Netsuite. He holds an MBA from the University of Newcastle in Australia and a Master of e-business from the University of Southern Queensland.

Speaking about his appointment, he said that he is thrilled to join the company, which enables the disruptors of the banking industry and incumbents alike, as well as offering an end-to-end omni-channel banking platform from the ground up using open standards to support the digital transformation journey of any sized bank.

“With over 120 strong team members in the region, we will continue to ramp up investments in the next several months, hiring for key roles in ASEAN, ANZ, Hong Kong, Japan, Korea, and India,” Ghodosi said.

He added, “In a platform era of Grab, Netflix and Spotify, people today want the same self-service experience with access to their personal financials, anytime, anywhere. Such consumer habits, compounded by the pandemic have disrupted the financial services industry and nowhere in the world do we see it more than in Asia Pacific. Backbase is primed to address this real need, helping banks to adopt and build modern, cloud-native digital banking platforms to keep pace with changing consumer demands, gain a 360-degree view into banking behaviours, and grow market share.”

Meanwhile, Jouk Pleiter, CEO and founder at Backbase, said, “As we continue to make inroads into the global financial services sector, I’m pleased to welcome Iman to our leadership team and look forward to his team capitalizing on the growth opportunities, while supporting banks in orchestrating seamless banking experiences for their customers and employees.”

Backbase has a team of almost 1,500 people spread across 22 countries and 15 offices, including offices in Singapore, Sydney, and Tokyo.

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story