Tag: banking
For Tu Thai, one of the most significant milestones of her tenure was creating a cohesive brand architecture that could unite every aspect of Techcombank's business under a single vision.
Indonesia – PT Bank Danamon Indonesia Tbk (Danamon) has signed a memorandum of understanding with MUFG Bank to explore the potential integration of its operations with MUFG’s Jakarta branch, marking a move to strengthen the group’s banking presence in Indonesia. The proposed integration remains subject...
Indonesia – OCBC has entered into an agreement to acquire the retail banking and wealth management business of HSBC Indonesia through its subsidiary, PT Bank OCBC NISP Tbk (OCBC Indonesia), strengthening its wealth management presence in the country. The acquisition covers HSBC Indonesia’s International...
Hong Kong — HSBC Hong Kong has introduced the Privé World Legend Mastercard, making Privé cardholders in Hong Kong the first in Asia Pacific to be issued Mastercard’s most premium consumer credit tier. The card forms part of The Mastercard Collection, a global suite of benefits spanning dining, entertainment...
Hong Kong – Airstar Bank has announced a comprehensive brand overhaul and strategic service upgrade, officially rebranding as ‘EleBank’ alongside the launch of a new brand proposition. Guided by the proposition “EleBank, Invest Wisely”, the transition marks a shift in the bank’s positioning as...
Hong Kong – DBS Bank (Hong Kong) Limited has announced plans to open its first flagship Treasures Centre in Kowloon at 50 Nathan Road in the third quarter of 2026, expanding its wealth management presence in Hong Kong. This will be the bank’s second flagship Treasures Centre in Hong Kong and is positioned...
Bangkok, Thailand – The BFSI landscape is rapidly shifting with a 17% decline in finance app installs over the past year, along with a 27% drop in user acquisition across the APAC region, according to the latest 2026 report from AppsFlyer. Meanwhile, in Southeast Asia, there has been a 193% surge...
Bangkok, Thailand – KLeasing, the automotive financing arm of Kasikornbank, has launched a music-led marketing campaign titled “K OK Na Kha” as part of efforts to broaden consumer reach and strengthen brand visibility. The campaign accompanies K OK, a digital solution that enables KLeasing customers...
Newcastle, Australia – Newcastle Permanent has partnered with indie agency Enigma to launch “Head and Heart Approved,” a campaign developed to support its “Here for Good” brand platform. The integrated campaign will run across television, out-of-home, radio, and digital channels. The creative ad centres...
The campaign positions homeownership as more than a financial transaction, emphasising themes of long-term security, momentum and wealth creation.
