Sydney, Australia – Backbase, a banking platform based in Amsterdam, The Netherlands, has recently appointed Iman Ghodosi as the new regional vice president for Asia-Pacific, where one of his main responsibilities in the new role is to drive the company’s international expansion, product development, and APAC market growth.

Part of that market growth expansion is centered around small and medium enterprises (SMEs), as well as in the retail, corporate and wealth management banking sectors.

Ghodosi was previously the vice president and general manager for APAC at enterprise software company Zuora. He has also worked at organizations SAP, Oracle, and Netsuite. He holds an MBA from the University of Newcastle in Australia and a Master of e-business from the University of Southern Queensland.

Speaking about his appointment, he said that he is thrilled to join the company, which enables the disruptors of the banking industry and incumbents alike, as well as offering an end-to-end omni-channel banking platform from the ground up using open standards to support the digital transformation journey of any sized bank.

“With over 120 strong team members in the region, we will continue to ramp up investments in the next several months, hiring for key roles in ASEAN, ANZ, Hong Kong, Japan, Korea, and India,” Ghodosi said.

He added, “In a platform era of Grab, Netflix and Spotify, people today want the same self-service experience with access to their personal financials, anytime, anywhere. Such consumer habits, compounded by the pandemic have disrupted the financial services industry and nowhere in the world do we see it more than in Asia Pacific. Backbase is primed to address this real need, helping banks to adopt and build modern, cloud-native digital banking platforms to keep pace with changing consumer demands, gain a 360-degree view into banking behaviours, and grow market share.”

Meanwhile, Jouk Pleiter, CEO and founder at Backbase, said, “As we continue to make inroads into the global financial services sector, I’m pleased to welcome Iman to our leadership team and look forward to his team capitalizing on the growth opportunities, while supporting banks in orchestrating seamless banking experiences for their customers and employees.”

Backbase has a team of almost 1,500 people spread across 22 countries and 15 offices, including offices in Singapore, Sydney, and Tokyo.