Marketing Featured APAC

Amperity strengthens APAC presence, appoints Billy Loizou as area vice president

Seattle, USA – Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today announces its expansion in the Asia Pacific (APAC) market.

Amperity also appoints Billy Loizou as area vice president to lead the company’s sales and marketing efforts and build a team of dedicated experts to help brands in the APAC market make better use of customer data to scale their business.

According to a report by the global industry body IAB, there’s been much talk but little action, which has led to a false perception of preparedness for the demise of third-party cookies in the industry.

With the opening of a new office in Australia, Amperity continues to experience tremendous demand from brands around the globe eager to leverage first-party data to connect more effectively with customers as the deprecation of third-party cookies draws near. 

The new office will offer local engagement to the growing number of brands recognising that — while inaccurate or incomplete profiles alienate customers and waste resources — a holistic customer view reduces expenses, grows revenue, and improves the customer and employee experience.

“By establishing a larger footprint in Australia and across Asia, Amperity will be able to service brands anywhere they are located or doing business,” said Barry Padgett, CEO of Amperity.

“Amperity has seen a huge amount of growth in the region over the past few years as brands grapple with how to put their customer data to better use and leverage it for growth. Our customers and prospects in this region will be able to draw from the expertise of Billy and his team from day one, so they can put the power of customer data to work immediately,” Padgett added.

Amperity has experienced great traction and success in the APAC market, currently working with several leading brands in Australia, including Endeavour Group, the nation’s largest hospitality and drinks retailer, and Servco Pacific Inc., the largest Toyota dealer group in Australia. 

Loizou, a board member at the CDP Institute ANZ and previously the Australian Loyalty Association, has worked with brands, such as ANZ Bank, Bakers Delight, Seek, Medibank, and Marina Bay Sands. He most recently led the go-to-market function as vice president for Cheetah Digital Asia-Pacific.

“Brands have been sold the dream of the [360-degree] view of their customer for years, what attracted me to Amperity is that they can actually deliver on that reality. Five years ago, Amperity set out to solve the massive challenge of unifying messy and complex data sources to help brands use the customer data to better serve their customers and facilitate growth,” says Loizou.

He added, “I’ve seen firsthand how instrumental Amperity is in helping brands make sense of the data chaos by creating pristine customer profiles. Australian brands are early adopters when it comes to technology but now face new challenges, such as privacy regulations and soon to be death of the 3rd party cookie. I look forward to working with Enterprise companies in this region to overcome these obstacles while increasing brand advocacy and loyalty.”

Marketing Featured South Asia

Shobhit Gaur returns to Madison Digital as VP

Mumbai, India – Madison Digital, the digital unit of Madison World, has welcomed back Shobhit Gaur, most recently the digital head at PHD India, to be its new vice president. He will be reporting to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

Gaur has more than 14 years of experience in various facets of the digital world including ROI, business development, data science, integrated, online, mobile and performance marketing, and social media, as well as brand planning, and digital strategy and analytics. Aside from his previous stint at PHD India, Gaur has also worked at MEC, Interactive Avenues, Starcom – Mediavest Group and Omnicom.

Commenting on re-joining Madison Digital, Gaur said, “I am excited to be returning to Madison Digital and look forward to contributing to the organisation in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.” 

Meanwhile, Chinchankar also commented, “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

Just recently, Madison PR, the communications arm of Madison World, appointed Abhinav Krishna Srivastava, former COO at SPAG Asia and DYellowElephant, to be its new CEO. He is an expert in internal and external communications covering public relations, public affairs/advocacy, digital, advertising and integrated marketing campaigns.

Technology Featured APAC

Okta appoints Celestine Tan as VP marketing for APAC

Singapore – Okta, an identity and access management company, has appointed Celestine Tan to be its vice president of marketing in the Asia-Pacific region. She will be overseeing and leading Okta’s entire marketing function in the region, including end-user, channel and field marketing, and corporate communications.

Prior to Okta, Tan was the vice president of global field and partner marketing at Splunk, where she led an 85-person team and drove end-to-end marketing to generate demand and build the sales pipeline globally.

She has also spent 16 years at Sun Microsystems where she rose through the ranks to become the global vice president of marketing for Sun’s global software unit.

Speaking on her new role, she said, “Many APAC firms have not fully tapped digital identity to secure, modernise and transform their enterprise. I am excited at the prospect of leading a high performing team to navigate the dynamic markets here, bringing Okta’s innovative identity expertise to our fast-growing pool of customers.”

Meanwhile, John Zissimos, chief marketing officer at Okta, commented, “I am thrilled to have Celestine join the team. She brings an incredible amount of experience working in technology companies of all sizes, and will be an invaluable support to our sales leadership as we take our brand and business in the region to the next level.”

Marketing Featured Southeast Asia

Shopper marketing consultancy Behaviorally expands to PH, appoints Joy Abella-Yu as new VP

Manila, Philippines – Shopper marketing consultancy, Behaviorally, has announced its expansion to the Philippines, servicing its clients from a new Manila hub, with Joy Abella-Yu, former senior director for business development and media at insights and consulting company Kantar Philippines, joining as the new vice president.

Aside from her previous role at Kantar, Abella-Yu has also held leadership roles at numerous research agencies, as well as client companies, including Johnson & Johnson, The Hershey Company, and Procter & Gamble, amongst others. She has over 15 years of market and consumer insights experience having worked throughout SEA and in the US. Abella-Yu will be joined by Kat Lim, Behaviorally’s director of client development, servicing brands in the region from the new hub.

According to Behaviorally, this move is the latest in Behaviorally’s rapid expansion in Asia and globally including new offices in Switzerland, Australia, New York City, France, and Germany. Behaviorally applies a digital-first approach to shopper research, a unique behavioural framework, state of the art AI technology, and decades of category expertise to define and diagnose the factors that influence consumer behaviour and drive shopper growth at both the digital and physical shelf.

Crispin Beale, Behaviorally’s group president, said that Abella-Yu’s extensive experience will help FMCG companies in and outside of Asia shape their go-to-market and retail strategies, as well as develop successful innovations.

“Plus her knowledge of media and digital trends make her the perfect fit for helping us implement our strategic vision in this region and guide our customers to success,” added Beale.

Marketing Featured Southeast Asia

Malaysian Advertisers Association names new president, vice president

Malaysia — In its recent Annual General Meeting, the Malaysian Advertisers Association (MAA) has appointed Claudian Navin Stanislaus as its new president, and Javed Jafri as the association’s new vice president.

Stanislau and Javed will be leading MAA’s newly-elected council members from Coca Cola Far East, GrabTaxi Holdings, Heineken Malaysia, Mondelez Malaysia Sales, Nestle Products, P&G, and many more.

Stanislaus is also the head of communication and consumer marketing for BABA PRODUCTS. Meanwhile, Jafri is the media and digital hub lead for Malaysia, Singapore, Myanmar, Cambodia and Laos from Unilever Holdings.

On the importance of the association, Stanislaus said that the MAA has always played an advocacy role on behalf of advertisers in Malaysia, engaging the various ministries and regulatory bodies, as well as fellow industry stakeholders; from media owners, media and creative agencies and digital players, to ensure that the channels of communication and cooperation are always active in the pursuit for a conducive environment for brands to thrive without compromising consumers’ rights.

He added, “The MAA will be reaching out to other trade associations too, and seek opportunities to work together on initiatives that can benefit the industry, especially the SME sector which is critical to the growth of the economy.”

Marketing Featured South Asia

Madison Media appoints Vinit Kumar as vice president of Madison Media Plus

Mumbai, India — Media agency Madison Media has appointed Vinit Kumar as vice president of Madison Media Plus, which is based in Delhi. Kumar will report to Abhik Banerjee, COO of Madison Media Plus.

A seasoned professional, Kumar has over 16 years of experience in all facets of media ranging from integrated marketing communications, strategy, digital marketing and analytics. Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL. This will be his second stint with Madison, where previously, he was a general manager in the agency’s Delhi and Kolkata office handling ITC.

On Kumar’s appointment, Banerjee commented, “We’re glad to have Vinit back on board. Having worked for various FMCG segments, he brings a wealth of experience to Madison. I am confident that we will be able to take our Delhi office to the next level with new business and continue to delight the existing clients.”

On joining Madison Media for the second time, Kumar said, “I am excited to be joining Madison Media back and look forward to contributing to the organization in my new role and responsibilities.”

Kumar added, “My hopes and expectations are high as I look forward to the challenges and opportunities Madison Media and its clients will provide me and unlock our clients’ growth by leveraging data, tech and talent.”

Marketing Featured APAC

RTB House boosts APAC presence with Shien Zhu’s appointment as VP for branding sales

Singapore – Marketing solutions company RTB House has announced the appointment of Shien Zhu as the company’s vice president for branding sales in Asia-Pacific, as part of the company’s objectives to boost its presence in the region.

Zhu will be overseeing RTB House’s branding sales activities as the company continues its rapid worldwide market expansion and growth in Japan and the rest of APAC region.

He joins RTB House from online advertising technology firm Magnite, formerly Rubicon Project, where he served as country manager for the company in Japan from 2019 to 2021. He previously worked at AppLovin, starting in San Francisco before relocating to their Tokyo office, where he was responsible for business operations, publisher operations, and growth partnerships.

Speaking about his appointment, he said, “I found the people and technology at RTB House fascinating. While many focus on how to ‘sell’, we focus on how to ‘learn’, deep learning specifically, with solutions that adapt to the needs of customers.”

He added, “RTB House is leading the way in rethinking the marketing industry. I look forward to us conquering new challenges in the industry together with and bringing a positive impact for our partners across APAC.”

Meanwhile, Tetsuji Okuuchi, Japan country manager at RTB House, commented, “We are delighted to welcome Shien to our growing RTB House Tokyo team as we approach the fourth anniversary of our office here. We are especially impressed with Shien’s experience in helping more clients transform their businesses by leveraging the power of adtech solutions and he will undoubtedly make an immediate impact as we continue to develop cookieless-ready solutions to support brands in Japan and the wider Asia-Pacific region.”

Marketing Featured Global

Ex-Olay exec Hyoeun Kim appointed as VP for LG Electronics Global Marketing Center

Seoul, South Korea – Electronics company LG Electronics has appointed Hyoeun Kim, former vice president of beauty brand Olay for China, to be its new vice president for its LG Electronics Marketing Center.

Kim brings with her 22 years of experience in consumer goods corporation Procter & Gamble (P&G). She began her career with P&G in 1999 and developed her brand-building expertise in multiple geographies, including China, the USA, Singapore, and Japan, as well as Korea. Kim has gained experience working across eight different brands of the global FMCG giant, namely Olay, SKII, Head & Shoulders, Swisse Vitamin, and Wella.

In 2016, Kim joined Olay China and was credited with their business turnaround by renewing the premium product innovation and reshaping the brand proposition, and transforming the brand into a high growth player in the category. Kim was also behind the brand’s award-winning ‘Fearless of Age’ campaign, alongside creative partner Grey Hong Kong.

Commenting on her new role, Kim said, “I am now ready to take on a new challenge and looking forward to working with a world-renowned, premier Korean brand – LG Electronics. It is an honor for me to be a part of this journey.”

Marketing Featured APAC

Channel Factory launches in AU, appoints Kevin Wong as VP for APAC

Sydney, Australia – Global brand suitability platform Channel Factory has announced that it will be expanding its operations in Australia, and has hired Kevin Wong, former head of product marketing at TikTok, to be Channel Factory’s new vice president for Asia-Pacific. This new development will help Australian brands have greater control over contextual targeting and conscious advertising on user-generated content platforms.

Wong will be working alongside Alex Littlejohn, managing director for APAC at Channel Factory, to spearhead the growth of Channel Factory in Asia-Pacific. Wong will also be responsible for leading operations, product strategy, development, and driving sales growth.

Channel Factory’s technology allows brands to contextually target audiences on user-generated content platforms, brands have greater control over ad placements in a way that aligns with their brand values and eliminates reputational risks.

In addition, with the company being a YouTube measurement program partner, Channel Factory focuses on maximizing brand suitability, turning YouTube’s five billion videos and 500 hours per minute of new content into efficient advertising opportunities.

Speaking about his appointment, Wong said that he is thrilled at joining the company, adding that they want to achieve their mission of building a better digital advertising ecosystem by connecting brands with the right consumers in the right context; content that incorporates a brand’s definition of what is and is not suitable for that brand to be running adjacent to.

“Currently, there is a disconnect between the level of investments brands are making in user-generated content platforms, and the level of contextual targeting of audiences. Our goal for Channel Factory is to eliminate this reputational risk [while] maintaining the ROI of their campaigns across YouTube today and all platforms in the future,” Wong said.

Meanwhile, Littlejohn commented that their expansion to Australia is a step further in their mission to enable CMOs to consciously connect with consumers. He also added that Wong has a wealth of international experience and they are delighted to have him spearhead their operations in Australia and the wider APAC region.

“Channel Factory’s brand suitability solution goes far beyond traditional brand safety technologies and brings the contextual alignment of traditional TV and broadcast environments to user-generated content, while embedding its own brand values into the media planning strategy. Brand suitability is the metric that marketers need to work towards, in making sure they maximize their return on ad spend,” Littlejohn said.

Along with Wong, Channel Factory has made a number of diverse experienced hires, including Zenith’s Rhys Bennett as sales solution director.

Technology Featured Global

Unruly names Grant Bingham as VP for international media business dev’t

Singapore – Global video and CTV programmatic advertising platform Unruly has appointed former head of publisher services at AOL Grant Bingham as its newest vice president for international media business development. He will be leading the media partnerships in Unruly’s international markets across the Asia-Pacific (APAC) and the Europe, Middle East, and Africa (EMEA) regions.

Bingham will focus on identifying and capitalizing on the major opportunities for media companies today, as connected TV and video demand surges in the programmatic marketplace. This is in order to deliver omnichannel advertising solutions and monetization strategies to some of the world’s largest media organizations and brands via Unruly.

He brings 13 years of experience in media and advertising, where he worked closely with the largest broadcasters and publishers across Europe and Asia-Pacific. Aside from AOL, he has launched and led the programmatic strategy for companies Nine Entertainment Co, Seven West Media and, most recently, Are Media in London.

His experience in leading publisher businesses and monetization through programmatic platforms stands him in good stead in driving adoption of Unruly’s programmatic offering, especially in the rapidly growing CTV market.

“I am truly excited to be joining Unruly at this key time in their evolution, as connected TV has risen out of 2020 as one of the fastest-growing channels and key opportunities for publishers and advertisers. As a video-first platform, Unruly has delivered great value in this space for publishers and advertisers across the world, and I look forward to building on this momentum, working alongside Unruly’s clients to unlock growth opportunities and optimize the value of their inventory through Unruly’s tech and data-driven solutions,” Bingham said, regarding his appointment.

Based in Sydney, Bingham will report to Unruly’s Chief Strategy Officer Kenneth Suh.

Suh commented, “We are thrilled to welcome Grant on board our team. His broad experience and expertise in the media and ad tech industry make him a valuable addition to Unruly as we continue our growth as one of the largest CTV/OTT and multi-screen ad platforms in the world. APAC and EMEA are critical focus markets for Unruly, and we believe Grant’s appointment will help accelerate the value and opportunities we bring to publishers and advertisers in these regions.” 

Recently, Unruly’s parent company Tremor International, has entered into a partnership with DoubleVerify to launch an ‘Authentic Brand Suitability’ solution, which creates a centralized set of brand safety and fraud controls.