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Australian business planning consultancy 24HRBP launches in SG, names inaugural senior advisory team 

by Gian Japsay

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July 4, 2023

Singapore – Australian business planning company 24HR Business Plan (24HRBP) has announced the opening of a new office in Singapore as part of its long-term growth strategy. The company’s desire to strengthen its position and broaden its footprint in the APAC region is reflected in this strategic move.

Additionally, Tobias Wilson, Michel Goedegebuure, and James Layard have joined the Singaporean team of 24HRBP as senior advisors. These people will be contributing knowledge to the consultancy as they have each held CEO positions in the shipping, technology, and consulting sectors. Wilson in particular will take up the leadership position for the company in Singapore, ensuring its expansion and success in the region.

Andrew Baxter, founder of 24HRBP, said, “Globally, the pandemic made it abundantly clear to business leaders that future success will only come to those who build resilience while planning for growth,” 

He added, “Despite prevailing uncertainty and economic headwinds, many Singaporean businesses recognise the need to deepen their in-market presence, and explore overseas opportunities. 24HRBP helps leaders refocus and make strategic decisions. In the aftermath of the pandemic, its simple yet effective approach will get Singaporean leaders back on track, and help them build momentum to achieve significant growth.” 

The 24HRBP technique manages the procedure into four intense, six-hour workshops, allowing leadership teams to work inside a framework, improve their thinking, and create a business plan that includes specific, doable strategies for strategic expansion. 

Baxter also explained,”Ninety-nine per cent of Singapore’s enterprise landscape is made up of SMEs; Singapore is a safe business hub and a springboard into the region so is a natural choice for our first international market launch. Singapore is just the start of our Asian expansion and I am delighted to welcome Tobias to lead the team in this burgeoning market.” James Layard has experience in planning and managing large-scale business transformation and turnaround initiatives, as well as launching and expanding new firms. He has lived in Asia Pacific for the last 25 years and has knowledge of the consumer, manufacturing, 3PL, telco, and retail sectors. He presently serves as CEO of the Geronimo PE business in Singapore.

Related Tags Singapore Australia Market expansion 24HR Business Plan Business consultancy
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