Australia – Australia’s racing and wagering brand, TABtouch, has launched a new campaign, in an aim to bring to life the excitement of the punt, creating a magical world where the epic atmosphere of Excalibur meets everyday West Australian punters.
Created in collaboration with Clemenger BBDO Sydney, the new campaign titled ‘Phone in the Stone’ brings to life the features punters need to unleash the power of the TABtouch app.
TABtouch said that this new campaign is the latest from the wagering brand since the launch of its brand campaign using Gene Simmons to hero the punter.
Katie Roberts, head of marketing at TABtouch, said, “TABtouch has all the features of a modern punting app, and this campaign is a natural extension for us to promote the innovative app in a new and exciting way that’s unique to the brand.”
Meanwhile, Brent Kerby, CEO of Clemenger BBDO Sydney, noted, “The TABtouch platform continues to celebrate the punter, with irreverent work that stands out in the market. This kind of work only happens with a client partner who values creativity.”
The campaign is now available nationally on Sky Racing, as well as in WA on subscription and free-to-air TV, cinema, print, OOH, digital, and radio.
