Tag: Audi

Singapore – Audi Singapore has announced the appointment of Jamie Lee as its new general manager for marketing, effective immediately. 

With her extensive experience and deep understanding of the local automotive landscape, Lee is set to play a crucial role in driving Audi’s continued growth in Singapore. She will oversee all of Audi’s marketing and communications efforts in the region.

Lee brings over 20 years of experience in the automotive and lifestyle spaces. Her career in the automotive industry has been built over her tenures in key marketing roles with Volkswagen Group and Eurokars Group. 

During her 13 years at Volkswagen, Lee spearheaded a range of branding and communication initiatives across all facets of marketing in both Singapore and Beijing. She also served as general manager of the MG Brand, spearheading the setup and growth of MG’s sales and marketing arm in Singapore. 

Before joining Audi, Lee was the marketing director at UNIQLO, where she played a pivotal role in driving significant growth for the global fashion brand in Singapore. Leading a team of 20 marketers, she orchestrated comprehensive marketing initiatives for UNIQLO’s 30 stores across the country.

Commenting on her appointment, Lee said, “It’s great to be back in the automotive space, and with such a renowned brand that embodies innovation and progress. It feels as if I’m coming home to a familiar environment, and I look forward to working with a team that shares my passion for this dynamic industry.” 

In an official press release, Audi Singapore reaffirmed its commitment to setting new standards in automotive retail and customer experiences. The company highlighted that Jamie Lee’s industry expertise will be instrumental in advancing the brand’s goals and evolution in Singapore.

Singapore – Global automobile brand Audi has unveiled its immersive ‘House of Progress’ showcase in Singapore, which presented Audi’s unique perspectives on the future of sustainable and premium mobility.

The Audi grandsphere concept was showcased for the first time in Singapore, alongside an immersive instalment centred around Audi’s electric vehicle line-up including the new Audi Q8 e-tron and Q4 e-tron. 

The ‘House of Progress’ will also host a series of thought leadership panel discussions featuring industry leaders across STEM, business, and sustainability areas. These sessions will facilitate conversations and uncover insights around effective leadership, breaking corporate barriers, and mainstreaming Greentech, amongst others.

Additionally, in partnership with the ‘House of Progress’, Semi Permanent Festival of Creativity & Design will also host a series of events starting with City Utopia, a capsule edition of its flagship creativity and design festival. The event is expected to bring together leading innovators including designer, director, and BAFTA-nominated producer Liam Young.

“Advancements in electric vehicle and autonomous technology have been transformative for designers, who are no longer limited by traditional constraints. Inspired by a first-class flight, the Audi grandsphere concept combines luxury air travel with Level 4 autonomous driving. It realises a vision where form and function integrate beautifully, presenting an uncompromised ideal for future D-segment vehicles.” said Jason Battersby, exterior designer at Audi AG. 

Marc-Andreas Brinkmann, director of experiential marketing at Audi AG, also commented, “Audi is poised for one of the biggest transformations in recent history around electric vehicles, autonomous driving and shared mobility.”

He also mentioned that the showcase delivers Audi’s unique roadmap for the future of electromobility through a multi-layered and engaging experience.

Markus Schuster, managing director at Audi Singapore also said, “House of Progress demonstrates Audi’s overarching commitment to electrification and premium mobility, and this will cascade across the coming months as we expand our electric vehicle offering in Singapore.” 

Spanning from March 31 to April 6, the showcase will host an extensive series of events in partnership with luxury consumer brands The Hour Glass, Bang & Olufsen, and Bolia. This includes workshops, exclusive customer engagement sessions, panel discussions, product showcases, and VIP networking sessions.

This follows Audi Singapore’s video series called ‘Igniting Conversations with Futurists of Singapore’, a six-part series that celebrated the inspiring stories and aspirations of six local changemakers through conversations.

Singapore – Global automobile brand Audi in Singapore has launched a new video series called ‘Igniting Conversations with Futurists of Singapore’. This six-part series celebrates the inspiring stories and aspirations of six local changemakers through conversations, unpacking what ‘Living Progress’ means to these visionaries, and how they drive this narrative within and beyond their respective industries. 

Hosted by Markus Schuster, managing director of Audi Singapore, the series has already commenced with its first two episodes on Schuster’s LinkedIn profile. The first episode of the video series is titled ‘Tackling global food loss – one beer at a time’, featuring Travin Singh, founder of CRUST Group, who shares what inspired him to turn bread into beer, and what it takes to scale a food-tech startup which aims to reduce global food loss by 1% by 2030.

Meanwhile, the second episode is titled ‘Spotlighting Asian scientists on the global stage’, which featured Wildtype Media Group’s CEO Dr. Juliana Chan’s rationale behind the switch, her views on TikTok, and discusses range anxiety while taking the RS e-tron GT for a ride.

Schuster shared, “At Audi, we have always lived by ‘Vorsprung durch Technik’ or ‘progress through technology’. At its core, this is characterised by a forward-looking mindset that exists in our everyday lives. Through these conversations, we hope to spotlight the inspiring stories of these individuals, and how they are creating a better future in their own ways.”

The four remaining episodes will run until 13 October 2022, with new episodes released every Thursday.

Singapore – Global automobile brand Audi in Singapore has appointed DDB Group Singapore as its agency of record for three years.

The agency is tasked with bolstering customer loyalty and awareness of the German car brand’s product range across all marketing channels, with a specific focus on social media.

With electrification underscoring the future of Audi in Singapore, DDB Singapore will also support the communication roll-out of the car manufacturer’s road map in the country. 

Rudi Venter, head of marketing at Audi Singapore said, “We are very pleased to forge this new partnership with DDB Singapore. The DDB team has shown that they understand the spirit of Audi, or as we call it ‘Living Progress’. We are confident of our choice of partner and look forward to the exciting journey ahead.”

Meanwhile, Neel Chhaya, managing partner at DDB Singapore, commented, “It is an honour to be able to work on one of the most leading and desirable car brands in Singapore. Throughout the process, our goal was to align the brand locally without losing sight of the big picture globally. Above all else, we set out to prove our team’s tenacity, commitment, and complete understanding of the brand’s DNA.”

Chhaya added, “The DDB team’s hunger, passion and devotion are testament to our belief that creativity is still the most powerful force in our business. We look forward to getting our engines started with Audi.”

Singapore — The Singaporean arm of automobile manufacturer Audi has unveiled that their premium mobility concept, Audi on demand, has announced its latest initiative – AOD advantage. This new initiative is Audi on demand’s solution to monthly car bookings and offers exclusive savings advantages when cars are rented for longer periods of time.

With AOD advantage, customers can choose their preferred Audi models for periods longer than one month, accompanied by greater convenience and significant cost savings. AOD advantage keeps salient features from the Audi on demand concepts, namely the seamless online interface and complimentary concierge services – and adds to this with affordable, long-term car bookings.

On the Audi on demand website, customers can access the AOD advantage section and select a car, rental dates, as well as delivery and retrieval locations according to preference. AOD advantage rates come inclusive of insurance, regular servicing and maintenance, as well as 24-hour roadside assistance. Longer-term rentals also feature periodic checks on car mileage, with complimentary car pick-ups and replacements as and when servicing is required.

Markus Schuster, managing director of Audi Singapore, said, “Since its launch in 2018, Audi on demand has been well received in Singapore, offering the latest Audi models for our fans and customers here to experience our cars on their own terms. We are excited for the launch of AOD advantage, which will provide our customers with more flexibility and options to immerse themselves in the Audi experience of premium mobility.”

The longer rental periods offered by AOD advantage allow customers to test a variety of Audi vehicles across an extended period of time as the previous offer only lasted 28 days. The exclusive Audi service also allows additional authorised drivers to participate in the promotion as long as the driver is over the age of 23, has a valid Singapore driving license and has at least two years of driving experience.

Those who have an interest in Audi’s new AOD advantage initiative can schedule a booking or learn more about it at Audi Singapore’s website (sg.audiondemand.com.sg/Vehicle/AODAdvantage).

Last February, Audi Singapore also announced the appointment of Jasmine Toh as public relations manager.

Singapore – The Singaporean arm of automobile manufacturer Audi has announced the appointment of Jasmine Toh as its new public relations manager. Toh, who brings with her close to eight years of experience in the automotive and luxury spaces, will be in charge of managing Audi’s overall public relations and media engagement activities in Singapore. 

Toh holds extensive expertise and experience in the industry as she previously held key roles at Aston Martin Singapore. Her experience spanned almost 6 years in the company and held several positions namely marketing executive, senior marketing executive, assistant marketing manager, and marketing manager. Most recently, she held the position of marketing manager for Aston Martin, where she developed marketing strategies to sustain and expand brand awareness, conceptualised and executed new product launches, and managed press relations prior to joining Audi Singapore. 

Toh also held the position of marketing communications executive in Cortina Watch, a watch distributor and luxury brand based in Singapore, handling multiple key events for the company. She spearheaded events for several high-value clients namely Tudor, Piaget, Jaeger-LeCoultre, Bell and Ross, and Patek Philippe. 

Audi said in a press statement that they believe that with her experience and a strong understanding of local cultural nuances, Toh will be a valuable addition to support the company’s growth in Singapore.

Singapore – Marking it as one of the global automotive brand’s biggest production for Singapore, Audi has recently launched the online premiere of their latest car model, the Audi e-tron GT, which puts a spotlight on Singapore’s well-known sights and lines such as the Gardens by the Bay and The Interlace building complex.

The premiere, made by creative agency BBDO Singapore and produced by film production house electriclimefilms, was directed by local director Juffrie Friday, and displayed some of the great feats of architecture around the country, as the team was given a rare opportunity to unleash the performance of the car as well as its beauty and futuristic design. The film demonstrated Audi’s vision for the future and marks a new era of electric mobility.

The film result is a combination of a 60-second campaign film alongside an on-stage experience, featuring local and international guests, including the experts who were part of the car’s development.

Audi e-tron GT is the brand’s flagship electric model, and it embodies the progressive attitude and demonstrates a new level of performance and driving experience that endears fans of the brand.

For Rudi Venter, head of marketing at Audi Singapore, their latest car model is their ‘brand shaper’, adding that it is important that they go beyond presenting the product to Singapore, and that this car is a crucial building block of their ambitions for the future, where they will play a leading role in shaping the transformation as current society heads into a new age of mobility.

“We want every aspect of the online premiere to be a reflection of our brand, both as a leading global premium car brand and as a proud and active stakeholder in Singapore. We believe that the concept and execution of this project set even higher expectations from consumers as they look forward to even more exciting developments from the Audi brand,” Venter said.

Meanwhile, Guan Hin Tay, chief creative officer at BBDO Singapore, commented that their latest work with Audi Singapore coincides with the fact that they felt ecstatic when they won the creative mandate for the automotive brand this year.

“To help launch Audi’s first fully electric sports car: The Audi e-tron GT is something BBDO is extremely privileged and excited about as it allows us to showcase how we were able to find a balance between using global content and creating local content that will appeal to our potential customers. All the footage was shot and edited to evoke excitement and local storytellers were selected to complement the unique features of the electric vehicle,” Tay added.

Lastly, Dora Claire David, senior producer at electriclimefilms, commented, “It was beyond a privilege being provided the opportunity to work hand in hand with the team at Audi Singapore and BBDO Singapore. From the get-go, the message was clear – it had to visually evoke Audi’s future vision for electric mobility. Every shot was thought out carefully, and all teams were hands-on through the creative process.”

Singapore– Automobile manufacturer Audi in Singapore has recently appointed communications consultancy RICE as its new public relations (PR) agency partner for the next three years.

The partnership will see RICE using communications to drive Audi’s brand presence. RICE will also be handling the brand’s strategy and planning, media relations and activations, and content development.

Moreover, RICE will be focusing on supporting Audi’s brand growth in the premium segment and realizing its vision to bring premium electric mobility to Singapore. Leading the charges are the latest Audi e-tron GT and RS e-tron GT, which deems to be the first high-performance electric sports cars from the brand, which are available for pre-orders in Singapore.

Rudi Venter, Audi’s head of marketing for Singapore, shared that they are experiencing one of the most exciting times in automotive history, and they want to play an instrumental role in shaping the transformation as they head into a new age of mobility.

“During the pitch process, RICE demonstrated a clear alignment with us on this vision, as well as their strategic and creative thought process and ideas. We are excited to embark on a new journey with them as our PR partner,” said Venter.

Meanwhile, James Brasher, the managing partner at RICE, commented they are really looking forward to building brand love for a brand that they already love. 

“Not just through the Audi cars, but also through driving experiences, and participating in conversations in the wider mobility space,” said Brasher.

In June this year, RICE also announced its partnership with IWG in Singapore and Hong Kong, two of IWG’s key hubs in Asia. The agency was selected as IWG’s partner after a comprehensive review of its communication partners worldwide.

Singapore – The automobile giant based in Germany, Audi, has just announced that it will be virtually launching its ‘Skysphere’ concept, the brand’s first member of its new family of three concept cars, at the ‘Celebration of Progress’ online broadcast, which will be held on 11 August 2021 at 1:00 am SGT across Audi’s social media pages. 

According to Audi, the new ‘Skysphere’ concept’s electric-powered, convertible roadster reveals what the future holds for the brand’s design, while its interior is an interactive space, and the vehicle is an experienced device itself – embedded into a digital ecosystem.

During the online broadcast, Hildegard Wortmann, the board of management member for sales and marketing at AUDI AG, will be providing a look at how Audi is driving the brand’s transformation and shaping the world of premium mobility. 

Meanwhile, Henrik Wenders, Audi Brand’s head, will be explaining the focus on the interior concept and the holistic digital ecosystem for a new onboard vehicle experience. 

And lastly, Audi Designer, Gael Buzyn, will be offering insights into the design process and explain the details of the Audi ‘Skysphere’ concept at the world premiere from the company’s recently opened design studio in Malibu.

The ‘Celebration of Progress’ online broadcast will be running in several channels, namely, progress.audi, Audi YouTube channels, and The AUDI AG LinkedIn page, as well as Audi China channels.