Australia – Australia’s fintech company Wisr has launched a complete brand redesign, done in collaboration with creative agencies Bear Meets Eagle on Fire (BMEOF) and Resn.
Wisr, formerly known as DirectMoney, deems to be the country’s first neo-lender and fintech pioneer in the consumer finance market. It builds products, apps, and services that brings financial wellness to Australians.
The new brand identity retains and builds on some previous aspects of the Wisr brand, which includes the logo and purpose, but almost everything else ‘Wisr’ has been rethought and reinvented around the new creative positioning ‘For your smart part’.
To mark its new brand redesign, Wisr has rolled out its first-ever major campaign with BMEOF, showcasing ‘For your smart part’. The comprehensive project runs across all brand design, product, and communication, and is built to deliver a clear message around its purpose – ‘financial wellbeing’.
The campaign includes an ambitiously crafted desktop and mobile experience, co-created by BMEOF and Resn. It also includes work from famed illustrator Peter Grundy, Swedish-based 3D animation artist Oscar Pet Petersson, and Revolver director Steve Rogers.
According to Wisr’s Chief Marketing Officer James Goodwin, the company’s focus is supporting customers’ smart decision-making and rewarding that good behavior, which in turn helps them achieve its purpose of helping improve Australians’ financial well-being.
“We’re massively proud of how we’ve built Wisr, but we also knew it was time to realign everything we were doing around a bigger idea, to take that next step. Bear and SPEED, our media partners, have challenged and supported us every step of the way along that journey,” said Goodwin.
Meanwhile, Toby Hussey, the managing director of BMEOF, commented, “It’s not often you find a project and partnership like this. What started out as strategic discussions and a campaign, eventually led to a complete re-evaluation of everything ‘brand’ for Wisr. It’s been a dream project for us.”
“Working with Bear and Wisr to help the brand come to life on the site, was a fun creative challenge. It was a great opportunity to bring a high level of design and polish to the fintech category,” said Dan Mercer, the creative director of Resn.
