employment Archives - MARKETECH APAC

The Philippines – At least seven in every 10 employees are exploring job prospects with other companies regardless of how satisfied they are with their current employers, while six out of 10 see themselves working for another employer in the next two years, according to the 2022 Happiness Study commissioned by the Association of Accredited Advertising Agencies of the Philippines (4As Philippines).

In the study, Gen Z (57%), Xennials (69%), and even Gen X (73%) expressed high levels of satisfaction, while Millennials represented the least satisfied group, with only 41% admitting to experiencing ‘happiness’.

“Arriving at a time when employers are attempting to balance the convenience of working from home with mandatory in-office days, the 2022 Happiness Study was commissioned to gain insights into current advertising employees, 74% of which joined the workforce during the pandemic,” said 4As Chairperson Golda Roldan.

Moreover, at least seven in every 10 employees cited a lack of long-term mentorship or training as their main reason for leaving, with at least seven in every 10 employees seeing their supervisors as friends and allies rather than long-term trainers. Furthermore, only four in 10 reported that they received adequate mentorship after the first year.

The study also unveiled that four out of 10 respondents stated their desire to seek greener pastures in the form of compensation and incentives.

The study also showed a generation gap when it came to the relationship between one’s loyalty to their company and that with one’s peers: While 66% of Gen Z respondents expressed affinity with their peers and only 45% with their companies, respondents in the higher age ranges were more likely to find belongingness with their companies over their peers.

“All told, the study found that, while happiness was irrelevant to whether or not employees stayed, overall satisfaction could be increased,” Roldan added.

She also said that for Gen Zs, being the newest members of the workforce, purpose and meaning were major factors in considering a workplace. As for achieving employee satisfaction, incentives, adequate, ongoing training in an environment where they can grow professionally were key.

The 2022 Happiness Study was commissioned by the 4As to determine the happiness levels and sentiments of talent within the advertising industry. A quantitative online survey was conducted for the study from August 24 to October 24, 2022, which involved 38 advertising agencies.

Manila, Philippines – In the mid of an ongoing pandemic where things don’t seem to be turning for the better, several factors of life have been affected— employment is scarce, schools are digital, and people from all walks of life have had their fair share of struggle. More so, businesses whether small or large, have struggled to keep their heads afloat.

Times are bleak, but there was a ray of light presented that benefits employees and employers alike. In April of 2021, the career development and empowerment firm known as Metamorphosis Group found this as an opportunity to create a rallying cry for business and career development in the digital world— and this venture led to the creation of the Virtual Career Academy Summit 2021.

Metamorphosis Group banded together with the best examples of professional excellence, such as the members of the Multimedia Association of the Philippines (MMAAP), directors of the Animation Council of the Philippines (ACPI), and the brilliant minds of Reactor School, Go! Philippines, and Microsoft Philippines. Throughout the course of a week, they’ve presented talks and webinars for young professionals to prepare themselves for their careers and digital landscape.

Not only did this event benefit the fresh-minded yuppies and undergrads who are looking to jumpstart their careers, but it also helped employers engage with young millennials and Gen Z with opportunities that will only give their businesses mutually beneficial value.

Companies and major partners of the event such as ZALORA, Marketech APAC, Inquirer Philippines, and AIESEC have reached out with employment opportunities to the pool of potential candidates who joined the summit. No doubt that this event has already created large benefits for employers and future employees alike in this time of crisis.

This event has also shown us how the market has changed over the digital transition. With a growing talent found in digital natives, employers are now looking towards new horizons for advancement. Adapting to the online world has created new demand for a set of skills that the younger generation is especially adept in, spending the majority of their lives and education learning and perfecting.

The Virtual Career Academy Summit has always been envisioned as a virtual career fair aiming to let employers educate, inspire, and engage with talents in the Philippines to provide more meaningful and sustainable employer-employee relationships.

The March, VCA Summit finished with 17 industry speakers, 600+ participants, 115,000+ people reached, 15,000+ engagements, 17+ companies and employers, and 100+ job openings.

The goal of the VCA Career Summit 2021 was really to present a new way of thinking about careers and opportunities in the middle of a situation where we’re forced into a new normal. The success found at the end of this event was in the bridging of companies to new prospects that will only help bring their companies to new heights.

Sydney, Australia – Employment services provider atWork Australia has awarded its creative account to independent advertising agency Archibald Williams, tasking the agency to launch its new campaign with ‘work is for everyone’ as the highlight.

atWork Australia helps Australians living with disability, injury, or health conditions look for a job, as well as those living with disadvantages, like socioeconomic. It also supports businesses in the country looking to recruit and retain a diverse workforce, through candidate supply, diversity, and inclusion workforce planning, among others.

This is the first time atWork Australia has used the services of an agency for above-the-line messaging. The appointment will see Archibald Williams handling television, OOH, and Digital and Social Media for atWork, as well as the launch of the new campaign in April 2021.

Sotir Kondov, the executive general manager of atWork Australia, shared that the organization is extremely excited for its first national brand campaign as they assert their commitment in providing excellent employment support services to make a real difference in people’s lives, and helping employers find great people.

“We are true believers that sustainable work is good for your health, including your mental health, and that a diverse and inclusive workforce is good for business. The line ‘Work’s for everyone’ is a great encapsulation of our mission to ensure that people living with disability, injury, health condition, or disadvantage have equal access to fulfilling work and that employers realize the benefits of a diverse, inclusive workforce.”

Meanwhile, Kiranpreet Kaur, the head of client and strategic services at Archibald Williams, commented, “It has been such a privilege to partner with atWork Australia and highlight the crucial role they play in helping all Australians find employment. Having a job brings purpose and meaning to everyone. This campaign puts value on the skills that are incredibly valued in the workplace, and shows how they are developed in spades from living with a disability every day.”