APAC – Consumers in six markets across three regions now spend more than five hours each day in apps for Q3 2023 with APAC leading the way, according to the report by mobile analytics provider data.ai.
Data from the report indicates that globally, Indonesia surpassed the five-hours-per-day threshold the most in Q3 2023 with more than 6 hours per day, followed by Thailand with 5.7 hours and India making top 5 with 5.2 hours.
Additionally, Singapore holds firm in the top 10 countries with a 10% growth in usage from Q2 2023 with 4.7 hours spent, adding to how daily time spent on mobile apps has climbed double-digit percentage points across several markets in APAC.
The report also focused on the emergence of Threads, which was launched by Meta at the start of Q3, which skyrocketed up the charts and reached 150 million downloads faster than any other app in history. For APAC, Singapore saw Threads as the top app in terms of downloads and download growth for the quarter, but it remains to be seen if it can sustain its position at the top in Q4 2023.
Furthermore, Threads was also regarded by the report as the number one breakout app in terms of downloads for Australia, India, Indonesia, Japan, South Korea, and Thailand.
Lastly, in terms of consumer spend in APAC, the top breakout apps by consumer spend growth vary in different markets, but the focus for Q3 2023 centres around social media apps such as TikTok, Facebook, and Instagram, accompanied by new trends such as AI photo editing apps and generative AI apps.