Kuala Lumpur, Malaysia – SleekFlow, the Hong Kong start-up that provides an omnichannel social commerce platform to companies, has announced that it will now be expanding its business to SEA markets Malaysia and Singapore. This follows its recent funding that has raised a 7-figure MYR in a Pre-A round investment from Gobi Partners China (Gobi), the investment manager of Alibaba Entrepreneurs Fund (AEF).
SleekFlow helps companies manage communication channels such as WhatsApp, Facebook Messenger, WeChat, as well as Line and Live Chat, among others, through an all-in-one social messaging platform. It helps streamline sales, customer support, and marketing workflows while integrating with over 2000 tools, including e-commerce platforms and payment gateways, to automate the whole customer journey with ease.
According to Henson Tsai, the founder, and CEO of SleekFlow, there are about 8-10 unicorns in Hong Kong but very few selling SaaS products. Tsai said that SleekFlow aims to be a world-renowned Hong Kong SaaS brand which is why it has decided to first expand to Southeast Asia first and “then to the world.”
“SleekFlow is missioned to realize the full potential of social messaging for business all over the world,” said Tsai.
He adds, “First, I would like to express my gratitude towards the Gobi for believing in SleekFlow. Aiming to scale the height in the Southeast Asia Market, we will set up new teams in Malaysia and Singapore, where people rely heavily on WhatsApp.”
According to the platform, it has, within a year helped users across over 20 countries, with annual recurring revenue of 7-digit USD.