Tag: Customer experience
Japan – Publicis Groupe Japan & South Korea has launched ‘Experience. Lab’, a Tokyo-based hub designed to deliver CX strategy and experience design solutions for clients across Japan and South Korea. The lab combines behavioural insight, design craft and business strategy, with a focus on delivering...
Philippines – Philippine Airlines (PAL) has taken a major step towards joining the oneworld Alliance after signing a Memorandum of Understanding (MOU) to become the group’s 16th member airline. The signing was announced through a press briefing held at the International Air Transport Association’s...
Singapore – Travel demand in Asia Pacific is shifting rather than simply rebounding, with travellers becoming more deliberate in their decisions and booking journeys growing increasingly complex, according to a new report by Criteo. New data from Criteo shows APAC travel demand remained resilient...
![[AI] Reverse x Google Cloud](https://marketech-apac.com/wp-content/uploads/2026/05/AI-Reverse-x-Google-Cloud.jpg)
South Korea – Google Cloud has expanded its partnership with Weverse, as the global superfan platform rolls out conversational AI systems to cope with swelling fan demand, ticketing traffic, and merchandise inquiries tied to the worldwide rise of K-pop. The deployment centres on Google Cloud’s CX Agent...
From the growing demand for responsive and dependable support to the challenge of delivering frictionless service without compromising quality, the conversation highlighted how brands must balance efficiency with genuine care.
Bangkok, Thailand – Carrier has introduced a new approach to product sampling with ‘Brototype’, a life-size mockup designed to help consumers visualise air conditioners in their homes before purchase. Developed in collaboration with Yell Bangkok, the initiative—also referred to as ‘Boxk Up’—responds...
The partnership aims to support Tune Talk’s ongoing digital transformation by improving the usability and performance of its website and mobile app.
The companies said the initiative will leverage WPP’s agentic marketing platform, WPP Open, to create a connected and privacy-safe approach to marketing transformation.
India — Havas CX India, the customer experience-focused division of Havas India, has appointed Amandeep Singh Kochar as executive vice president – experience strategy & martech head. Based in Gurugram, Amandeep will report to Manas Lahiri, chief growth officer at Havas India, who also oversees Havas...
Mumbai, India — Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a new unified offering focused on customer experience, social, and CRM services, as well as AI-driven transformation. According to the company, PDX is designed to address what it describes as “middle-funnel...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)