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Tag: Omnichannel

Thai retail at an inflection point: Commerce Ministry calls for omnichannel, data-led transformation
Thai retail at an inflection point: Commerce Ministry calls for omnichannel, data-led transformation
Posted on January 8, 2026
by Teddy Cambosa
While brick-and-mortar retail continues to play a vital role, especially in communities and upcountry areas, online channels are expanding due to convenience and easy price comparison.
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What's NEXT in Marketing: Real-time, cross-border, multi-channel: How AI makes DOOH unstoppable
Posted on November 11, 2025
by MARKETECH APAC
Forget everything you know about billboards. The out of home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re reshaping how we plan, execute and...
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The magic of omnichannel personalisation: When it should feel right for APAC organisations
The magic of omnichannel personalisation: When it should feel right for APAC organisations
Posted on July 1, 2025
by MARKETECH APAC
Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects. 
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What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
Posted on May 28, 2025
by Teddy Cambosa
In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.
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AU hardware chain Bunnings launches retail media offering ‘Hammer Media’
AU hardware chain Bunnings launches retail media offering ‘Hammer Media’
Posted on March 28, 2025
by Teddy Cambosa
Through its omnichannel approach, Hammer Media will give suppliers access to more than 14 million website visitors monthly, in addition to in-store customers, social media followers and the number one home and lifestyle print publication, Bunnings Warehouse magazine.
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ZALORA weaves tradition with style in ‘ZALORAYA’ campaign redefining modest wear
ZALORA weaves tradition with style in ‘ZALORAYA’ campaign redefining modest wear
Posted on March 10, 2025
by Aliza Carmona
The new campaign is redefining modest wear in the midst of Ramadan, weaving modernity with tradition.
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Emmanuel Cruz's on boosting Avon PH's omnichannel strategies through new leadership role
Emmanuel Cruz on boosting Avon PH's omnichannel strategies through new leadership role
Posted on February 5, 2025
by Teddy Cambosa
In an exclusive interview with MARKETECH APAC, Emmanuel shares that he will help accelerate Avon's online and offline retail expansion locally. 
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the-new-teads-acquisition-with-outbrain
Outbrain completes $900m acquisition of Teads, creating omnichannel outcomes platform
Posted on February 4, 2025
by Aliza Carmona
Outbrain Inc. has officially completed its acquisition of Teads, merging their branding and performance solutions to form an omnichannel outcomes platform for the open internet.
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Assembly appoints Jordan Heathfield as VP of connections and brand experience
Assembly appoints Jordan Heathfield as VP of connections and brand experience
Posted on July 19, 2024
by MARKETECH APAC
His appointment reinforces Assembly's commitment to delivering transformative results for brands such as Lenovo, Marina Bay Sands, and Nike. Heathfield is based in Singapore and will report to Assembly APAC CEO Richard Brosgill.
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SleekFlow appoints Gao Lei as CTO
SleekFlow appoints Gao Lei as chief technology officer
Posted on July 10, 2024
by Teddy Cambosa
SleekFlow appoints Gao Lei as CTO, bringing a wealth of expertise in building and scaling engineering teams.
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