Tag: Social Commerce
The latest round brings the company’s total funding to over US$24m.
Consumers also prefer to know if their deliveries are climate-friendly with 73% of social media shoppers saying they want to know the carbon dioxide emissions of their delivery.
Looking ahead, marketing leaders must prepare for a landscape where agility and adaptability are key. The growing demand for sustainable and socially responsible business practices also impacts e-commerce strategies, pushing brands to align their marketing messages with these values.
For our latest E-Commerce Marketing Series interview, we recently spoke with Esther Chan, director of marketing at Love, Bonito to learn more about why a well-executed e-commerce marketing strategy is no longer optional but a critical component for success and growth in the retail industry.
Singapore – Klook is advancing its social commerce strategy by introducing a new booking feature on TikTok and investing in Kreator Labs workshops to empower Gen Z and millennial travellers. Klook’s new partnership with TikTok enables users in seven Southeast Asian markets and Japan to discover and book...
As shoppers increasingly demand authenticity, they want to see products being used in real life by other consumers—understanding who is using them, how they’re being used, and how they fit into their own lives, both practically and psychologically. The desire for authenticity and relevance is reshaping...
According to the report, social commerce platforms are seeing staggering growth in the region, with platforms like TikTok projected to grow their user base in Asia-Pacific by 11.3% in 2024.
Although still in its infancy, retail marketers can still begin exploring genAI and machine learning technology for product discovery and personalisation for consumers based on user history and first-party data.
Tech-driven media company Hepmil Philippines, a regional arm of Hepmil Media Group, has launched a series of new programmes that aim to strengthen the capabilities and skills of all talents and creators under its network.
The ban follows a recent government regulation which prohibits the use of social media for e-commerce transactions, adding that it’s aimed at quashing e-commerce sellers that are purportedly abusing pricing tiers on social media to promote their products.
