Hong Kong – VML has appointed Alfred Wong as chief creative officer of VML Hong Kong. He has started his post and will report to Maggie Wong, CEO of VML Hong Kong.
Formerly employed by Apple’s custom agency Media Arts Lab Shanghai (MAL), Wong is a creative leader. He had a key role in producing influential work that changed Chinese culture while serving as executive creative director of MAL.
At Leo Burnett Hong Kong, Wong became executive creative director. For three years in a row, his office was named among the top three Hong Kong agencies. After moving to Shanghai, he worked as Chief Creative Officer at ADK, reshaping the firm with integrated thinking and its creative standards before joining MAL Shanghai to work at Apple.
With over 200 awards, including two consecutive Gold Cannes Lions, Wong held the #2 spot in Asia for creative directors. The international advertising festivals, including Cannes Lions, D&AD, One Show, Clio, Tribeca X, ADC, London International Awards, Andy Awards, Adweeks, Spikes Asia, AdFest, LongXi, Hong Kong Kam Fan, and EFFIE, have honoured this creative leader in the digital, film, and print categories.
Speaking about his appointment, Wong said, “The fusion of technology and creativity truly excites me. It empowers us to push the boundaries of what’s possible, creating work that is fresh and out-of-the-box. I am thrilled to have the opportunity to join forces with Maggie and the team, working together to create something remarkable.”
Meanwhile, Maggie Wong stated, “Alfred joins us at such an exciting time for VML, where we are forging a new path as a growth partner – one that is equal parts creative agency, consultancy, and technology powerhouse. Alfred’s passion for creativity and his ability to push boundaries make him an exceptional addition to our team. Under his leadership, we will continue to nurture an environment that celebrates creativity, empowers talent and produces awe-inspiring work.”
